Pendium helps you market your products and services to AI agents. As agents increasingly influence the decisions of your buyers (or make their own buying decisions!), Pendium helps businesses track and manage how AI agents research your category, what they cite, and how you show up. Connect Pendium to your existing content engineering system to ground it in real time visibility data and insights, or use our end-to-end platform to monitor and grow your AI visibility.
I'm Dan, cofounder of Pendium. We help startups market their products to AI agents.
TL;DR — We're a new kind of AEO/GEO platform that helps businesses monitor and increase their visibility to AI agents, so you get more leads and customers from ChatGPT, Claude, Gemini, Perplexity, and more. It’s an easy-to-setup continuous visibility monitoring system that ties into your content engineering strategy, with a platform designed for humans, agents, and mixed teams.
Your first full visibility audit is free and getting started is as easy as entering your website URL and letting the system run:
At my last company, we helped enterprise marketing teams at companies like P&G, Red Bull, and Microsoft create and distribute content designed for humans. In this new world, marketers need to also treat AI agents with the same level of attention and care.
Humans are turned off by AI slop — and turns out so are AI agents.
At their very core, AI agents care about finding truth. What they decide to recommend draws from what they've been trained on, what they can find, and ultimately what helps them do their jobs.
That's the core of what Pendium does: we help AI agents do their jobs — if you genuinely help AI agents do their jobs, they'll recommend your products and services more often to the right people
⋅.˳˳.⋅ॱ˙˙ॱ⋅.˳˳.⋅⋅.˳˳.⋅ॱ˙˙ॱ⋅.˳˳.⋅
You get a scan, YOU get a scan, YOU GET A SCAN!
Run a full AI visibility audit for your business at http://pendium.ai
*** If you post the report in the comments here we'll go through it with you (and give you free credits)
1. Enter your URL (dooo it)
2. Confirm the conversation topics where you care about being recommended
3. Confirm the personas that map to your buyers
4. We run a ton of parallel LLM calls on GPT, Claude, Gemini, Google, etc
5. We monitor the agents' thought processes and all responses and citations + extract brand mentions, sentiment, competitors, more
6. We process all of the data and present it in a clean explorer, separating out brand sentiment vs. how often you're recommended in conversations related to your core business vs. in broader aspirational growth areas
7. We generate insights and recommendations for what kind of content to create to help AI agents do their jobs when they're researching in or around your category
8. Send the whole thing to your AI agent via our MCP or API to give it AI visibility superpowers (access to on-demand scans, competitor data and more to help your own system create content that moves the needle)
9. Or — use Pendium's hosted platform to engineer content, grounded in your brand voice and tied into your existing knowledgebase and web presence (with human-in-the-loop approvals and input)
10. Push that content to your own CMS, or host it in a dedicated feed for AI agents
⊹ If you genuinely help AI agents do their jobs, they'll recommend your products and services more often to the right people
Fully free to start, with seat-based plans that scale based on your usage
⋅.˳˳.⋅ॱ˙˙ॱ⋅.˳˳.⋅⋅.˳˳.⋅ॱ˙˙ॱ⋅.˳˳.⋅
Woof. That’s a lot! The good news is that we designed Pendium to be agent-native and as autonomous as you want it, so increasing your AI visibility is as easy as entering your website and copying a snippet to your coding agent (Claude, Cursor, OpenClaw, etc), or letting everything run through our hosted web app.
We're giving 250k free credits for Hunters here, which will get you started with a full visibility scan and a full month of content engineering:
@dgreenberg covered the what. I want to share a little bit of the why.
From the start, we wanted to build something that helps people harness the power of AI to simplify and augment their lives (and definitely not replace them). With our background — 15 years at Sharethrough — we learned firsthand just how hard it is to get your message, story, and brand out to the world, and it’s only getting harder! We built Pendium to make it easier and faster to get your story visible.
Here’s how it works:
We run hundreds of parallel LLM calls across ChatGPT, Claude, Gemini, and AI Overviews — simulating real buyer personas asking real questions in your category. Then we show you exactly where you show up, where you don’t, what gets cited, and what to do about it.
We feed those learnings into a content engineering system so you can harness AI to quickly flesh out your message — grounded in real visibility data, in your voice, targeting the specific gaps that matter.
We built this to work for everyone — small business or Fortune 500. Quality should determine visibility, not budget.
Run yours and drop your report in the comments — we’d love to go through it with you and learn from your feedback!
Good idea and great timings, seems to be a game changer for founders, congrats on launch and good luck!
This is such a smart angle!! In recruiting, we deal with this exact problem: the right candidates exist but the systems don't surface them to the right people. Curious how you handle nuance in matching context to audience, especially when the signals are messy and unstructured?
As someone who spends most of my week auditing martech stacks and trying to nail down attribution, the shift from traditional SEO to AI agent visibility is officially my new headache. Tracking how agents actually cite and research products is definitely the next frontier for us.
Really love the approach you guys are taking here. The platform looks incredibly clean and solves a very real, emerging problem for marketing teams. Congrats on the launch.
This is a really interesting shift.
It feels like we're moving from SEO to something closer to “agent discovery infrastructure” — where the goal is not just ranking for humans, but being selected by AI systems during decision-making.
If that plays out, distribution itself starts to change quite a bit.
Instead of optimizing for clicks, you're optimizing for being chosen inside an agent’s reasoning process.
Curious how you think about this long term.
Do you see Pendium more as a marketing tool, or as infrastructure for how products get discovered and selected by AI agents?
Congrats on the launch! The core loop feels familiar, understand how the system works and optimize accordingly. Curious though, how stable are the visibility scores week to week? LLM outputs can be pretty noisy so wondering how you normalize that into something actionable.
Congrats on the launch! GEO is going to be a huge thing. Most people are still thinking about traditional SEO but AI recommendations are already changing how people discover products.
Congrats on the Launch. This looks quite nice. I was wondering, what you do different to all the other services. Is it the personas? I think that makes it especially useful. Just wanted to try it out but now I'm stuck on the Persona step and I'm too tired now to thoroughly fill all the relevant personas.
Anyways, last summer I was onto building such service myself but stopped working on it in favor of my current SaaS. What I am wondering: how can you reliably detect citations? I mean you probably just use their APIs, but ChatGPT is not equal GPT, it adds some flavor on top of the API. So if you run a prompt I guess the response will be different from what I would prompt in the UI. Or what am I missing?
Wow, really cool! Our score is 0 😄 But I hope it is because we just added few days ago content to address this gap and it has not been indexed yet. @dgreenberg how log does it take from your experience to see results once you publish content?
Congrats on the launch @dgreenberg ! Would you say one has to do a (tough) trade-off between optimizing one's page for AI agents vs for humans or is it possible to optimize for both at the same time?
SEO is dead, long live GEO. Now I need to optimize my content not just for Google's algorithm but also for Claude's feelings about my brand. We really are living in the future. 🤖
It's amazing Dan! It's key to understand what agent is the best option for some specific task, even more for specific businesses. Hope many founders can take the most of it. Really congrats!
Congrats on the Pendium launch. Targeting AI agents is a great idea.
I visited the homepage of your product, @dgreenberg. One thing caught my attention in the hero section.
You say: [Reach more customers on....recommend your products and services to the right people]
Then you show a ChatGPT response where your business is listed as #1 with a note: [Your Business Should Be Here — Use Pendium to help AI agents and chatbots recommend your products and services.]
That's a demo. But it's also a contradiction.
How?
Lemme tell show you. You're showing a recommendation that was influenced by Pendium, but the example itself is promoting Pendium. It reads like a placeholder. A person landing on your page might think "is this what my business will look like, or is this just an ad for them?"
The middle section says "73% of users trust AI recommendations over traditional search."
That's a strong stat.
But it's buried under a wall of copy. A visitor scanning might miss it.
And the "how it works" section is six steps. That's a lot for someone to digest before they understand the value.
I attached a screenshot to show what I mean.
Spotted other things that could cost you. Happy to share if you are open.
These are just valuable insights from me because I analyze product pages daily and spot the loopholes. Anyhow, good luck!
Congrats on launching. The idea of marketing to AI agents instead of just humans is something I hadn't really thought about until now. But it makes total sense given how many people are using the ChatGPT and others to research products before buying. Really curious to try the free visibility audit. Does the platform show you which specific AI models are recommending you more, or is it more of an aggregate view?
I'm finding myself using Chat increasingly for purchases. There's a lot of experimentation in AEO/GEO, which could expand heavily if/when OpenAI and others introduce ads.
@dgreenberg what's the biggest surprise or learning building Pendium so far? I'm also curious to hear about the counter-intuitive things founder uncover when building something new. :)
Hey PH 👋
I'm Dan, cofounder of Pendium. We help startups market their products to AI agents.
TL;DR — We're a new kind of AEO/GEO platform that helps businesses monitor and increase their visibility to AI agents, so you get more leads and customers from ChatGPT, Claude, Gemini, Perplexity, and more. It’s an easy-to-setup continuous visibility monitoring system that ties into your content engineering strategy, with a platform designed for humans, agents, and mixed teams.
Your first full visibility audit is free and getting started is as easy as entering your website URL and letting the system run:
🧑 For humans
⤷ https://pendium.ai/industry/startups?producthunt
🕵️ For AI agents
⤷ https://pendium.ai/mcp
At my last company, we helped enterprise marketing teams at companies like P&G, Red Bull, and Microsoft create and distribute content designed for humans. In this new world, marketers need to also treat AI agents with the same level of attention and care.
Humans are turned off by AI slop — and turns out so are AI agents.
At their very core, AI agents care about finding truth. What they decide to recommend draws from what they've been trained on, what they can find, and ultimately what helps them do their jobs.
That's the core of what Pendium does: we help AI agents do their jobs — if you genuinely help AI agents do their jobs, they'll recommend your products and services more often to the right people
⋅.˳˳.⋅ॱ˙˙ॱ⋅.˳˳.⋅⋅.˳˳.⋅ॱ˙˙ॱ⋅.˳˳.⋅
Run a full AI visibility audit for your business at http://pendium.ai
*** If you post the report in the comments here we'll go through it with you (and give you free credits)
1. Enter your URL (dooo it)
2. Confirm the conversation topics where you care about being recommended
3. Confirm the personas that map to your buyers
4. We run a ton of parallel LLM calls on GPT, Claude, Gemini, Google, etc
5. We monitor the agents' thought processes and all responses and citations + extract brand mentions, sentiment, competitors, more
6. We process all of the data and present it in a clean explorer, separating out brand sentiment vs. how often you're recommended in conversations related to your core business vs. in broader aspirational growth areas
7. We generate insights and recommendations for what kind of content to create to help AI agents do their jobs when they're researching in or around your category
8. Send the whole thing to your AI agent via our MCP or API to give it AI visibility superpowers (access to on-demand scans, competitor data and more to help your own system create content that moves the needle)
9. Or — use Pendium's hosted platform to engineer content, grounded in your brand voice and tied into your existing knowledgebase and web presence (with human-in-the-loop approvals and input)
10. Push that content to your own CMS, or host it in a dedicated feed for AI agents
⊹ If you genuinely help AI agents do their jobs, they'll recommend your products and services more often to the right people
Fully free to start, with seat-based plans that scale based on your usage
⋅.˳˳.⋅ॱ˙˙ॱ⋅.˳˳.⋅⋅.˳˳.⋅ॱ˙˙ॱ⋅.˳˳.⋅
Woof. That’s a lot! The good news is that we designed Pendium to be agent-native and as autonomous as you want it, so increasing your AI visibility is as easy as entering your website and copying a snippet to your coding agent (Claude, Cursor, OpenClaw, etc), or letting everything run through our hosted web app.
We're giving 250k free credits for Hunters here, which will get you started with a full visibility scan and a full month of content engineering:
⤷ https://pendium.ai/industry/startups?producthunt
If you're already working on marketing to AI agents and want to compare notes, I'm in the comments.