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The new revolution in fintech infrastructure — powering nature-positive payments for every business. Connect businesses and consumers to fund nature projects seamlessly through embedded payments and enable them to report with hyperlocal data aligned to the TNFD (Freshwater, Oceans, Land, Atmosphere).
We built Pay2Nature because the system is broken.
Nature underpins over 50% of global GDP, yet receives a fraction of the capital it needs. The funding gap is measured in **hundreds of billions annually** — and traditional finance isn’t built to close it.
So we took a different approach.
Instead of waiting for institutions, Pay2Nature embeds micro-contributions directly into payment flows — at checkout, in apps, across platforms. From £0.25 to £1 per transaction, turning everyday payments into consistent, scalable funding for nature.
No friction. No new user behaviour. Just better infrastructure.
We’re starting with partners across Africa, integrating mobile money and local banking rails to ensure funds actually reach projects on the ground — transparently.
This isn’t a donation tool. It’s financial infrastructure for a new asset class: **nature**.
Would love your feedback — especially from:
* fintech builders
* payment companies
* corporates thinking about nature beyond CSR reporting (which does not fund nature itself)
If you're interested in embedding Pay2Nature or partnering with us, let’s talk.
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About Pay2Nature on Product Hunt
“Nature Finance Infrastructure For The Internet”
Pay2Nature was submitted on Product Hunt and earned 2 upvotes and 1 comments, placing #158 on the daily leaderboard. The new revolution in fintech infrastructure — powering nature-positive payments for every business. Connect businesses and consumers to fund nature projects seamlessly through embedded payments and enable them to report with hyperlocal data aligned to the TNFD (Freshwater, Oceans, Land, Atmosphere).
Pay2Nature was featured in Fintech (46.9k followers), Payments (13.1k followers) and Nature (828 followers) on Product Hunt. Together, these topics include over 19.8k products, making this a competitive space to launch in.
Who hunted Pay2Nature?
Pay2Nature was hunted by Rajesh Savji Parmar. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Pay2Nature stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Rajesh Savji Parmar