The serious camera that doesn’t take itself too seriously. Camera technology has gotten better, but our photos haven’t gotten any more interesting. (Not Boring…
There are many good camera apps, but none that could match the feel, quality, and experience of a real camera. To do that, this was my must-have list…
Has to capture more natural photos : Most phone photos look very flat and over-processed. We built a custom Raw processing pipeline (we call it "SuperRaw") that strips out all the AI enhancements & denoising and instead use more film-like tone mapping for more natural exposures and grain.
Needs in-camera color processing : Raw looks great but the editing pipeline is a pain. We built the first camera app with built-in support for LUTs. Collaborated with some talented folks like AgBr on preset LUTs, plus you can import your own.
Has to feel as satisfying as a real camera : Built the first fully-3D camera UI with haptics, sounds, dynamic lighting, manual focus ring.
Has to be customizable : Made it possible to fully customize every part of the camera UI.
This app's playful vibe really makes it pop in a world where everything's just so flat. You can totally feel the passion as a photographer in this cute and smart app.
The SuperRaw pipeline caught my attention — stripping out AI denoising in favor of a film-like rendering is a bold but smart move. It feels like you're leaning into photography as a craft rather than an algorithm.
Curious how people are responding to the fully 3D UI — does it help onboard casual users, or is it more tuned for photography purists?
Impressive polish all around.
I really love the design of this camera app, especially in plant shooting scenarios, it feels like it was custom-made for me 😊
This looks so fun, but alas I'm an android user. congrats on the launch and good luck!
Yeah! It looks awesome Andy and it's super clear how you're involved on the product. Wish you all the best here!
What a gem! I'm android user but I love the design and sounds in the video so instantly share with friends.
This is so satisfying to use. Been playing with it as soon as it came out.
I think this is going to be my go-to camera app on my phone.
Congrats on the launch! :)
Nailed video! Unfortunately, I have an older version of iPhone, so I couldn't try it, but love the playful design :)
