Netlify Capsules is a virtual experience to celebrate 10 million developers on Netlify. Developers choose a Netlify project, add a photo, song, or short note, then deploy their capsule into orbit around the earth. Capsules appear overhead and can be discovered using web-based AR, based on your real-world location. Each capsule is unique, personal, and tied to something you’ve made.
We just crossed 10 million developers on Netlify and wanted to mark it by building something people could actually launch.
Capsules lets you send a small digital payload—tied to a real Netlify project—into orbit around the earth, then discover other capsules overhead using your phone's AR.
Built in collaboration with community member, and Netlify power user, @leemartin and meant to be lightweight and fun. Curious what you’d send up.
Congrats on the launch! This is a genuinely creative way to celebrate the community, turning real projects into something playful. The constraint + AR angle is a nice twist. How you see this evolving: one-off experience, or something the community could keep adding to over time?
Netlify Capsules sounds like such a poetic way to celebrate a milestone! I’m really curious how accurate the web-based AR is can we actually see the capsules clearly just by looking up with our phones? I wonder if there’s a way to interact with other people's capsules or leave a message for the creators. Is there a limit to how many projects we can orbit, and will these capsules stay up there forever as a digital legacy? It would also be cool to know if we can filter the AR view to find capsules from our friends or specific tech communities!
Amazingly clever little build. Submitting a capsule was neat enough, but the mobile AR viewer is really next level. Kudos!
Web-based AR can be fragile across devices and permissions. What were the biggest platform or UX constraints you had to design around, and what explicit tradeoffs did you make to keep it lightweight and accessible while still delivering an AR ‘wow’ moment?
Netlify Capsules is EXACTLY the kind of product people have been saying they want to see more of - unique, playful and in the human spirit of creativity. When the same website template or AI generated copy is just a prompt away the team at Netlify have gone above and beyond partnered with one of their power users, @leemartin, and put love and delight into a fun celebration of reaching 10 million developers!
I'm always an advocate for these kinds of experiences and we should be encouraging more like them to push technology and human creativity further! 🚀
(Now back to exploring all the cool capsules I can find in the sky 🌌)
So beautiful and original way to celebrate the community 🎉 I've put my furry teckel into a capsule, she is orbiting out there 🤣
The location-based Web AR discovery is slick, but at scale you hit noisy GPS, WebXR support variance, and performance issues when dozens of capsules are nearby.
Best practice is to bucket capsules into an H3 or S2 grid, stream only viewport-relevant items, and optimize assets with glTF + KTX2/Basis texture compression plus LOD to keep frame times stable.
Are capsules anchored purely by lat,lng or do you also use WebXR hit-test anschoring, and what is the plan for opt-in location privacy plus anti-spam moderation?
Hey PH fam 👋
This one's personal for a reason I didn't expect.
We just surpassed 10 million developers on Netlify, and instead of writing about it, we asked ourselves: what would actually honor that number?
Not the metric. The people behind it.
This one needed to be for the community. So we built Netlify Capsules.
It's a way for every developer to take one of their projects, add something personal—a photo, a song, a note—and launch it into virtual orbit. Then use AR to find it floating in the sky above you.
What caught me off guard was how much the constraint mattered.
You only get a few words for your note. That forces you to ask: what do I actually want to say about this work? About this moment?
I've watched people spend five minutes on their payload and twenty on that note. (Looking at you Jacob!)
The AR piece shifts how it feels too. You're not scrolling a gallery. You're looking up. Your work is somewhere like a museum in the sky. Other people can discover it. It makes the digital feel physical in a way I wasn't ready for.
We didn't build this in-house. We asked @leemartin, a community member with 250+ deploys, to create it.
He's lived the builder experience we wanted to celebrate. That mattered.
What I love about this approach is it flips the usual dynamic.
We're not telling you what 10 million means. You're showing us. Through the projects you pick. The photos you share. The songs that got you through the build. The notes you write to express yourself.
Hope you'll check out the experience. Curious what you'll put in yours and what that choice says about the work that matters to you.
The Netlify team is here today so we would to hear if you've got questions and comments/reactions👇
About Netlify Capsules on Product Hunt
“Launch web projects as AR capsules others can find in orbit”
Netlify Capsules launched on Product Hunt on January 22nd, 2026 and earned 194 upvotes and 25 comments, placing #6 on the daily leaderboard. Netlify Capsules is a virtual experience to celebrate 10 million developers on Netlify. Developers choose a Netlify project, add a photo, song, or short note, then deploy their capsule into orbit around the earth. Capsules appear overhead and can be discovered using web-based AR, based on your real-world location. Each capsule is unique, personal, and tied to something you’ve made.
Netlify Capsules was featured in Developer Tools (511k followers), Augmented Reality (44.7k followers) and Web Design (8.8k followers) on Product Hunt. Together, these topics include over 70.7k products, making this a competitive space to launch in.
Who hunted Netlify Capsules?
Netlify Capsules was hunted by Gehrig. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Netlify Capsules stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Hey Product Hunt -
We just crossed 10 million developers on Netlify and wanted to mark it by building something people could actually launch.
Capsules lets you send a small digital payload—tied to a real Netlify project—into orbit around the earth, then discover other capsules overhead using your phone's AR.
Built in collaboration with community member, and Netlify power user, @leemartin and meant to be lightweight and fun. Curious what you’d send up.