Social media without media. Moop is a social network designed to spark inspiration and combat brainrotting. List the things you're into — places, books, ideas, the small moments worth saving.
Hey Product Hunt 👋
We built moop because social media has become visual, loud, and a honeypot for brainrotting. Meanwhile, the internet’s best culture still lives and dies through lists. Best movies. Worst first-date spots. Books that changed your brain. Restaurants you’d gatekeep. Things you’d die defending.
moop is a text-only social network for lists.
You can create lists about anything, follow people for their taste, jump to new lists through shared elements, and remix lists into your own version.
The idea is simple: instead of a social graph based on likes and clicks, moop creates a the network effect through genuine taste and creativity.
We’d love feedback on three things:
1. Does the item-to-other-lists discovery loop feel intuitive?
2. What list categories would you want to see more of?
3. Does moop feel more like a social network, a discovery tool, or something else?
Thanks for checking it out! We’ll be here all day responding to comments.
We would love to get your feedback on one particular feature: external links.
It's been debated in our team whether or not to allow those, so that you can link an element to Google Maps, an Amazon page, a song, etc...
In its current form, do you feel like moop is lacking that? Or do you prefer the clean, internal-only scrolling experience?
The idea is pretty cool. Having media in social networks sometimes can be too much. I remember when other social networks were about chat. The idea kind of reminds me of forums and BBS's.
What specific behaviors or moments convinced you that people wanted a *public, social* place for lists (not just private notes/bookmarks), and what did early usage data or tests show about repeat engagement?
The "no media" constraint is such a bold bet. Do you find that lists actually create more meaningful connections than photos do, or is it more that they attract a different type of person altogether?
the brainrot framing is doing real positioning work here because it names the specific feeling the product is designed against. but i'd want to understand the mechanism. most social networks that promise to be different from doomscrolling still end up optimizing for engagement once they have users and engagement metrics tend to reward the same things everywhere. what's the specific design decision in moop that makes it structurally different rather than just aesthetically different
This feels so comforting and less chaotic to go through new social updates. Love the idea of simply listing things in a very minimalistic way which is very uncommon atp.
Text-only lists? Into it. I already stash movie recs + food spots in Notes, so this clicks. The item->other lists hop made sense after a minute. Feels more discovery than social. Would love more hyper-local stuff (cheap eats, late-night spots) and “comfort rewatches.”
I think that concept of taste is something more people should be engaging with. AI doesn’t have taste like a human does. So understand and refining our ‘taste’ is an important human effort. Good luck
About moop on Product Hunt
“A social network without media”
moop launched on Product Hunt on May 22nd, 2026 and earned 137 upvotes and 24 comments, placing #7 on the daily leaderboard. Social media without media. Moop is a social network designed to spark inspiration and combat brainrotting. List the things you're into — places, books, ideas, the small moments worth saving.
moop was featured in Social Media (88.9k followers), Books (122.4k followers) and Alpha (10 followers) on Product Hunt. Together, these topics include over 33.7k products, making this a competitive space to launch in.
Who hunted moop?
moop was hunted by Joseph Fattal. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how moop stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Joseph Fattal