For Shopify merchants buried in repetitive store operations, MESA turns plain-English requests into automations that work across their existing tools. Unlike more DIY automation platforms, MESA is built for teams that want outcomes, not workflow complexity. Describe what you need, and MESA helps automate the busywork behind orders, inventory, fulfillment, and customer support.
What's up Product Hunt 👋 I'm Aaron, one of the founders at MESA
Quick question:
What's one thing your Shopify store should be doing automatically... but isn't?
For most merchants I've talked to, the list is long:
Notify the warehouse differently for priority / VIP / wholesale orders
Push orders, customers, and products to Google Sheets (and not break)
Trigger a personalized follow-up when someone buys a specific product
Fix messy data (tags, collections, metafields) automatically
Cancel orders going to PO boxes
Keep inventory in sync across systems without overselling
The ideas aren't the problem. Building them is.
So folks end up choosing between two not-great options: ❌ Hire a developer (slow, expensive, now every change is a ticket) ❌ Wrestle with a generic automation tool (powerful if you enjoy building software instead of running a store)
We built MESA because this shouldn't be hard.
You just describe what your store needs:
"When orders over $500 come in, notify my team on Slack, tag the customer VIP, and add them to a Klaviyo flow."
MESA figures out the logic, connects your apps, and builds it for you.
No digging through developer docs. No difficult data mapping. No "why isn't my trigger firing?"
A few things I'm especially excited about:
Just describe what you need and get a working automation in minutes
Works across your stack (Recharge, Etsy, Google, ShipStation, Odoo, 100+ more)
Add human approval when you don't want full autopilot
If you run a Shopify store and have a backlog of "we should figure this out someday..." this is for you.
@benln@aaroneous@ryan_odonnell so basically the seller wont have to come to shopify panel, everything will be automated through this product i just need to text my requirements in the chat box. Furthermore, if i want to get some customisation done in my order creation payload , if i need to send some customised value in my tags field , will this also be altered through this product?
When collecting weekly trends from recent customer tickets, I love using MESA to help in summarizing closed ticket conversations and sending them to Asana so I don’t have to manually review each thread. It definitely helps speed up the process of creating tasks.
"Describe your workflow, MESA builds it" hits the same wall I see in financial-modeling teaching — the bottleneck isn't "how do I write the formula" (every tool can do that now), it's "what is the actual workflow you should be describing?" That mental model takes years to build. I see this constantly with analysts going through my Excel for Financial Modelling course on Udemy (https://www.udemy.com/course/excel-for-financial-modelling/) — formulas land in week one, but workflow choices (where inputs live, when to switch from a flat schedule to a sensitivity, how to layer debt) take 6+ months of real reps. Curious whether MESA exposes the workflow library / patterns explicitly to merchants, or whether the LLM just infers from the prompt each time? The library is where real value compounds.
The "plain English" input is the easy part. What does the debugging UX look like when the automation breaks at 2am during a flash sale?
As a CS manager, it's really easy to let the most dramatic support ticket of the week convince you it's the most important one. I've been guilty of it. I use MESA to automatically deliver weekly trend reports to my inbox every Friday. I now get the data that tells me what's actually happening, not just what gave the team an adrenaline spike on Tuesday, and I don't have to read each ticket manually to be sure my gut is right. This gets us better documentation, smarter product feedback, and week-over-week visibility into what's still a problem and what we actually fixed.
I've been using MESA's integrations with Help Scout and Asana to track and identify trends based on Help Scout tags, which saves a ton of time compared to Help Scout's native tracking and tag filtering. It's a lot easier to update documentation knowing I have all of the relevant conversations streamlined to my Asana projects 🙌
I've been using MESA to kick off AI-drafted blog outlines and video scripts the moment a task changes status in Asana, so I don't have to context-switch into a doc and stare at a blank page mid-sprint. Pretty much cured my 'okay where do I even start' spiral.
Hey Product Hunt 👋
I’m Darryl, one of the developers working on MESA.
A lot of my work has been focused on the technical side of automation: building integrations, handling edge cases, and making workflows reliable enough that merchants can actually trust them in production. One thing I’ve realized working on MESA is that most automation problems are not actually “hard” problems. They’re usually a bunch of annoying small problems stacked together:
APIs with weird limitations
Data formatting issues
Inventory syncing across platforms
Webhooks that fail silently
Systems that were never designed to talk to each other
That’s the stuff we spend a lot of time solving behind the scenes, so merchants do not have to.
One thing I’m especially excited about is Yedric, our AI workflow assistant. Instead of spending hours wiring together triggers, filters, and mappings, you can describe what you want in plain English and get a working workflow surprisingly fast.
As someone who has worked on automation tooling for years, it’s honestly pretty cool seeing non-technical users build workflows that previously would have required developer help.
If anyone has technical questions about integrations, APIs, Shopify automation, inventory syncing, AI workflows, or weird edge cases, feel free to ask. 🙂
'Sup Product Hunters! 👋
I’m Shannon, Launch Manager at MESA. I’ve had the chance to help a lot of merchants get started with automation, and one of my favorite things to share lately is how to use our AI assistant, Yedric, to create reports and insights that are delivered to your email daily, weekly, or whatever your jam is.
And once you're in, we're right there with you. From a 30-minute screenshare session with me, to chat and email support (and our glorious yeti), we’ll help you get automating quickly.
Got questions about getting started? Feel free to drop them here!
Quick question on the AI builder. When it generates a workflow from a plain-English description, what does editing look like after that? Like if it gets 80% right but the conditions or logic need tweaking, are you back to re-prompting and hoping it lands, or do you get a visual editor where you can go in and adjust individual steps, conditions, filters etc? That's usually where AI-generated anything feels super limiting! The first pass is impressive but then you need fine control and you're stuck talking to the AI in circles.
Also curious how you think about the line between MESA and Shopify Flow, which keeps getting better and is free out of the box.
does the inventory sync work in real-time across etsy and shopify? we’ve been having a lot of overselling issues lately during sales and our current setup just can't keep up with the api limits. @aaroneous
Solo founder here — I keep hitting walls where I need 'real' workflow tooling and end up hacking it together. Does this handle non-Shopify webhooks too, or strictly within their ecosystem? Curious if I could use it for our food data pipelines.
The human approval step is a smart touch. Do you think merchants will lean more toward full autopilot or prefer keeping that manual checkpoint? Congratulations!
About MESA on Product Hunt
“Describe your Shopify workflow. MESA builds it.”
MESA launched on Product Hunt on May 7th, 2026 and earned 222 upvotes and 35 comments, earning #3 Product of the Day. For Shopify merchants buried in repetitive store operations, MESA turns plain-English requests into automations that work across their existing tools. Unlike more DIY automation platforms, MESA is built for teams that want outcomes, not workflow complexity. Describe what you need, and MESA helps automate the busywork behind orders, inventory, fulfillment, and customer support.
MESA was featured in Artificial Intelligence (467.7k followers), E-Commerce (41.5k followers) and No-Code (5.6k followers) on Product Hunt. Together, these topics include over 111.1k products, making this a competitive space to launch in.
Who hunted MESA?
MESA was hunted by Ben Lang. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how MESA stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
What's up Product Hunt 👋 I'm Aaron, one of the founders at MESA
Quick question:
What's one thing your Shopify store should be doing automatically... but isn't?
For most merchants I've talked to, the list is long:
Notify the warehouse differently for priority / VIP / wholesale orders
Push orders, customers, and products to Google Sheets (and not break)
Trigger a personalized follow-up when someone buys a specific product
Fix messy data (tags, collections, metafields) automatically
Cancel orders going to PO boxes
Keep inventory in sync across systems without overselling
The ideas aren't the problem.
Building them is.
So folks end up choosing between two not-great options:
❌ Hire a developer (slow, expensive, now every change is a ticket)
❌ Wrestle with a generic automation tool (powerful if you enjoy building software instead of running a store)
We built MESA because this shouldn't be hard.
You just describe what your store needs:
MESA figures out the logic, connects your apps, and builds it for you.
No digging through developer docs. No difficult data mapping. No "why isn't my trigger firing?"
A few things I'm especially excited about:
Just describe what you need and get a working automation in minutes
Works across your stack (Recharge, Etsy, Google, ShipStation, Odoo, 100+ more)
Add human approval when you don't want full autopilot
If you run a Shopify store and have a backlog of "we should figure this out someday..." this is for you.
🔗 https://www.getmesa.com
(use code PHBASIC3 for 3 months free)
We'll be hanging out here all day!
Curious: what's one thing you've wanted to automate but felt too annoying to set up?