This product was not featured by Product Hunt yet. It will not be visible on their landing page and won't be ranked (cannot win product of the day regardless of upvotes).
MerchantFlow turns your Shopify store's revenue into real profit. It pulls in sales, ad spend, COGS, shipping, transaction fees, and refunds, then shows what you actually keep, in real time. Most tools stop at revenue and ROAS. MerchantFlow gives you the full picture: net profit, margins, blended ROAS, and a true P&L, even for stores selling across multiple shipping regions. Built for owners tired of month-end spreadsheets. Connect in minutes. 14-day free trial.
Hey Product Hunt 👋
I'm Nimesh, the founder of MerchantFlow.
I run ecommerce stores myself, and the thing that kept frustrating me was simple: I could see revenue every day, but I never had a clean answer to "did I actually make money?" Once you account for ad spend, shipping, transaction fees, cost of goods, and the fact that I sell into multiple regions, the real profit number is buried. I was doing it in spreadsheets, getting it wrong, and making decisions on bad data.
The analytics tools I tried mostly fixated on per-channel attribution, which is noisy and which the ad platforms themselves can't agree on. I didn't want a model I had to argue with. I wanted a profit number I could trust and act on.
So I built MerchantFlow: profit analytics for Shopify merchants, focused on blended, trustworthy metrics, true profit, blended ROAS, total ad spend, and accurate P&L across multiple shipping regions, rather than attribution guesswork.
What changed most while building it: I started thinking it was a metrics dashboard, and ended up realising merchants don't want more metrics, they want fewer numbers they can rely on. That shaped a lot of what got cut.
It's been built solo, and getting it through Shopify App Store review and in front of real merchants has been the best feedback loop I've had. A few stores are running it in beta already.
I'd genuinely love your input, especially from anyone running a store: how do you currently track real profit, and where does it break down? Happy to answer anything about the product, the stack, or the build.
Thanks for checking it out 🙏
No comment highlights available yet. Please check back later!
About MerchantFlow on Product Hunt
“See your real Shopify profit, not just revenue ”
MerchantFlow was submitted on Product Hunt and earned 4 upvotes and 1 comments, placing #111 on the daily leaderboard. MerchantFlow turns your Shopify store's revenue into real profit. It pulls in sales, ad spend, COGS, shipping, transaction fees, and refunds, then shows what you actually keep, in real time. Most tools stop at revenue and ROAS. MerchantFlow gives you the full picture: net profit, margins, blended ROAS, and a true P&L, even for stores selling across multiple shipping regions. Built for owners tired of month-end spreadsheets. Connect in minutes. 14-day free trial.
MerchantFlow was featured in Fintech (47k followers), Advertising (29.7k followers) and E-Commerce (41.5k followers) on Product Hunt. Together, these topics include over 36.1k products, making this a competitive space to launch in.
Who hunted MerchantFlow?
MerchantFlow was hunted by Nimesh Ambepitiya. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how MerchantFlow stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Nimesh Ambepitiya