Measurebase

The best base for your server-side tracking + monitoring

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Hi everyone! I'm Nick, the tracking geek behind Measurebase. I've implemented server-side tracking for hundreds of websites as a tracking specialist and never understood why the popular managed sgtm hosting tools were so limited, expensive and complex to set up. That's why I started building Measurebase. At first, I built a lightweight sst tool for my own clients, but I slowly started to add features and now that it's a complete sgtm hosting & monitoring tool, I decided to carefully open it to the public. Hosting for your sGTM container: The core of Measurebase is that it hosts your server GTM container. All servers are located in Amsterdam to keep data inside the EU. Auditing & monitoring your tracking setup: Measurebase continuously monitors incoming requests. On top of that, Measurebase crawls your site and audits any connected tools (such as GTM, GA4, Google Ads). Over 100 checks are performed on a daily basis and whenever there are warning signs, you'll be alerted. Insights / dashboarding: Measurebase offers insights into all the data that flows through your container and will also compare it to your in-platform data. Request data is compared to in-platform data, offering unique insights into the tracking accuracy. The user experience is really important to me, I want even non-technical users to be able to set up and understand server-side tracking. Talk to your data with AI: Through the Measurebase MCP, you'll have access to not just the request data or the audit findings, but it also allows you to make changes to your tracking setup from inside your favorite LLMs. Would love to hear your feedback & answer any questions! Thanks so much!