Interact with your email marketing data using natural language prompts. Connect MailerLite directly to tools like ChatGPT or Claude and ask the AI to perform tasks, analyze campaigns, and so much more!
Hey Product Hunters!
Excited to introduce our MailerLite’s brand new MCP server. The server turns AI tools like ChatGPT, Claude, Cursor into your very own email marketing assistant by letting you access data and perform actions in MailerLite using natural language prompts.
This is a hosted MCP server, meaning you can connect your tool in minutes by simply adding the MCP server URL to the relevant section of your chosen tool. Then just follow the steps to authenticate your MailerLite account.
All MailerLite customers can access the tool now. If you want to try it out, you can sign up for a free trial to get started. And if you do try it out, we’d love to hear how you use it.
Hey Product Hunters! I’m Nikola, CTO at MailerLite. I’m thrilled to introduce our brand new MCP server!
The MCP server lets you connect MailerLite to AI tools like ChatGPT and Claude and interact with your real email marketing data using natural language prompts. For example, get optimization suggestions based on the real behavior of your customers, rather than general email marketing best practices and advice.
Since the tool is a hosted MCP server, it’s easy to set up in minutes. You can also use the tool to manage subscribers and even create HTML campaigns from scratch in seconds.
Here are examples of what you can do.
Create and upload an email draft
Ask your AI tool to write an email and then upload it to MailerLite as an HTML email draft. Include essential details like design guidelines, recipients, and the subject line. The tool will create your draft in a click.
Create a personalized content calendar based on your audience
Create a content calendar filled with ideas your audience will respond to. Ask your AI tool to analyze past campaign engagement data, like opens and clicks, to suggest ideas that your audience will love.
For example, the tool might discover that your subscribers respond well to emails that include practical tips on using your product, and then suggest similar ideas you can use.
See how different types of subscriber engagement
Quickly discover how engagement differs between subscriber groups and segments. For example, you could see which signup method leads to the most purchases. Or discover which offers lead to a high number of unsubscribers.
You can then ask the tool to analyze why this might be the case and even suggest ways to fix the issues.
Suggest high-performing subject lines for future campaigns
Boost open rates of your next campaign by asking the AI tool to analyze your past campaigns and discover which subject lines result in the most opens.
Does your audience respond well to subject lines with emojis? Or those that feature a question? The tool can tell you and then suggest subject lines based on this information.
These use cases are just the start of what the MCP server enables. We truly believe that MCPs are the future of how we'll all interact with AI, and we're eager to get your take on it. If you try out our MCP server, let us know how you use it!
As a marketer, my 2025 wish was to see MCP used for email campaign analysis... and here we are! Huge congrats to MailerLite for making it happen.
