Tell Loova your idea in everyday words, and Loova agents act as your personal director to plan, direct, and generate your film. Make scroll-stopping ads, short films, and product videos fast. With an infinite canvas for boundless imagination, Loova Agents make professional video storytelling simple.
Before building Loova Agents, I kept running into the same issue over and over again.
AI video creation is powerful now. But the workflow still feels broken.
People open 20 different tabs just to make one video.
Docs for ideas. GPT for scripts. One tool for images. Another for video. Another for music. Then editing software on top of that.
You go from: idea → prompts → images → video → editing
And somewhere in the middle, the creative flow gets lost.
The bigger problem is that most AI tools only help you generate. They don’t help you think visually. They don’t help you direct.
But most creators are not trained filmmakers. They shouldn’t need to think like prompt engineers just to tell a story.
That frustration is what led us to build Loova Agents.
We wanted to create something that behaves more like a creative director than just another AI generator. With Loova Agents, the goal is simple:
understand the intent behind your idea
plan scenes before generation
generate visuals and BGM together
keep the whole project inside one infinite canvas
let creators shape stories visually, not tab by tab
People are already using it for product ads, AI short films, talking avatar videos, UGC style content, and more.
We’re still very early. Still learning every day. Still building with the community.
If you try it, I’d genuinely love to hear your thoughts. A lot of what we build next will come directly from user feedback. Here is a quick link to explore: https://loova.ai/ai-agent/intro
1) Which AI powers the app and how do you manage fallbacks/outages without compromising quality?
2) How do you create consistently high quality original content and avoid the "AI-slop" label?
Can you control consistency like keeping the same character and style across multiple scenes and iterations?
Just a warning for everyone — this appears to be another cash-grab from the same founder. He previously launched JoggAI on AppSumo, a similar AI video platform, and that product has seen very little meaningful improvement despite the rapid pace of AI advancements.
Many LTD users complained that the included credits became practically useless because the better AI models were locked behind additional paywalls. Major issues like lip-sync quality were never properly resolved, and the platform never came close to competitors like HeyGen in terms of quality or features.
Now they’re back with yet another product, likely to repeat the same cycle: launch, collect money, overpromise, underdeliver, and eventually abandon it.
Before buying, I strongly recommend checking the existing customer feedback for JoggAI here:
What kind of input does it take — do you start from a script, a rough idea, or just a visual reference? Curious how much creative control you keep vs. what the AI decides.
Congrats on shipping! I am curious about the editing layer once all assets are inside the infinite canvas, what kind of timeline or editing controls do creators have? Is it closer to Canva or Final Cut?
Congrats, Anbang! The think visually not like a prompt engineer line really hits. What’s one feature you built specifically to help non filmmakers feel like they are directing, not just generating?
This looks very interesting to me as I have been trying to find my way around Higgsfield!
@anbangx Congratulations. And happy product launch.
My sister teaches dance and spends more time making promo and tutorial videos than actually teaching. This looks like it was built for exactly that use case. Trying it with her this week.
Very interesting i tried a few products and this one looks much much more like the one I have been looking for. I will definitely give it a go. I started doing research and see you made a similar but different product the JoggAI one. You have a real talent with this ai video editing its a really hard area to tackle. Good luck and amazing work its super inspiring.
Been playing around with this — the idea of having an AI director rather than just a generator is actually smart. Most tools dump assets on you and leave the creative decisions to you. Will test it on a product demo video this week.
Congrats on the launch! Can Loova Agents take an existing script like from a Google Doc and automatically convert it into a planned scene sequence with visual suggestions?
Congrats, Anbang! This solves a real pain point. When you say direct how does the UI help me arrange pacing, cuts, and transitions without needing to learn timeline editing?
Congrats! If a creator has zero video editing experience, how many minutes from signup to first completed video using Loova Agents? What’s that first time flow like?
Congrats, Anbang! For AI short films, how does the agent handle dialogue between multiple characters? Can it generate consistent voice and lip movements across different angles?
Congrats on the launch! For product ads specifically, does Loova agents have any understanding of product placement or branding guidelines, or is it more about general storytelling?
The “creative director, not just generator” framing is the right wedge here. For product/UGC-style videos, the planning layer is usually where generic AI output starts to drift: the hook, pacing, visual proof, and brand constraints all need to survive before generation starts.
Curious how you handle reusable creative direction. Can a team save brand/voice constraints, example shots, or “avoid this style” notes so future videos feel consistent without turning every new idea into another long prompt?
Congrats on the launch! How does the plan scenes before generation step actually surface in the UI? Do creators arrange storyboard cards, or does the agent propose a scene breakdown automatically?
I like the concept, but I’m curious about the final editing flow. Can users adjust timing, replace scenes, regenerate specific parts, or export assets for editing elsewhere?
About Loova Agents on Product Hunt
“Your AI director for creating cinematic videos with ease”
Loova Agents launched on Product Hunt on May 16th, 2026 and earned 363 upvotes and 81 comments, earning #1 Product of the Day. Tell Loova your idea in everyday words, and Loova agents act as your personal director to plan, direct, and generate your film. Make scroll-stopping ads, short films, and product videos fast. With an infinite canvas for boundless imagination, Loova Agents make professional video storytelling simple.
Loova Agents was featured in Marketing (463.7k followers), Artificial Intelligence (468.5k followers) and Video (1.8k followers) on Product Hunt. Together, these topics include over 169.3k products, making this a competitive space to launch in.
Who hunted Loova Agents?
Loova Agents was hunted by Ben Lang. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Loova Agents stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Hi everyone, this is Anbang, founder of Loova 👋
Before building Loova Agents, I kept running into the same issue over and over again.
AI video creation is powerful now. But the workflow still feels broken.
People open 20 different tabs just to make one video.
Docs for ideas. GPT for scripts. One tool for images. Another for video. Another for music. Then editing software on top of that.
You go from:
idea → prompts → images → video → editing
And somewhere in the middle, the creative flow gets lost.
The bigger problem is that most AI tools only help you generate.
They don’t help you think visually.
They don’t help you direct.
But most creators are not trained filmmakers. They shouldn’t need to think like prompt engineers just to tell a story.
That frustration is what led us to build Loova Agents.
We wanted to create something that behaves more like a creative director than just another AI generator.
With Loova Agents, the goal is simple:
understand the intent behind your idea
plan scenes before generation
generate visuals and BGM together
keep the whole project inside one infinite canvas
let creators shape stories visually, not tab by tab
People are already using it for product ads, AI short films, talking avatar videos, UGC style content, and more.
We’re still very early. Still learning every day. Still building with the community.
If you try it, I’d genuinely love to hear your thoughts. A lot of what we build next will come directly from user feedback. Here is a quick link to explore: https://loova.ai/ai-agent/intro