Goals from Loops lets SaaS teams measure whether a campaign actually drove the outcome they care about. Pick a conversion target, choose who should be measured, set an attribution window, and see conversions, enrollments, and impressions right inside Loops.
Hey Product Hunt - Chris from Loops here.
We built Goals because opens and clicks are useful, but they do not tell you whether a campaign worked.
With Goals, you can give any Loops campaign a conversion target: free to paid, onboarded, booked demo, reactivated, purchased, or any contact state that matters to your team. Pick who should be measured, define the conversion state, set the attribution window, then send.
Loops tracks impressions, enrollments, and conversions automatically so marketing and lifecycle teams can answer the obvious question after every send: did it work?
Would love feedback from teams running SaaS lifecycle email, especially on the outcomes you wish your email tool tracked by default.
The "opens and clicks are useful but they do not tell you whether a campaign worked" line is the frustration that killed my last three attempts at treating email as a serious channel. Every dashboard was clean and every meeting was hollow, because open rates went up but nothing downstream moved.
I run cold outreach rather than lifecycle email, but the same problem applies at a different layer. Reply rate is my proxy for outcome, but "reply" and "reply that led to a customer" are different metrics, and I have no good way to close that loop without stitching CRM data manually. Would be curious whether Goals is scoped only to product-usage conversion states inside Loops, or if there's a path to attribute against external systems (Stripe, Airtable, custom webhooks) for teams whose "conversion" doesn't live inside their SaaS.
Also the attribution window as a first-class input is smart. Most tools treat it as "check 30 days" without letting you match it to your actual sales cycle. Marketing-attribution problems mostly come from mismatched windows, not missing data.
Huge congrats for Shipping 👏 @frantzlight qq. are these conversion metrics available via the Loops API or they currently viewable only inside the web dashboard?
👀 Interesting. Planning to give this a try with my Hermes agent later today!
Congrats on the launch, Chris! I love the shift from engagement metrics to actual business outcomes. How do you recommend teams get started if they're unsure which conversion events they should track first?
@frantzlight Chris, opens and clicks have always felt like comfort numbers to me, so getting a straight answer on whether a campaign actually moved people is genuinely refreshing to see.
This is awesome. Love that once the data's available you can feed it to your agent (ideally through Basedash 😄) and figure out the best way to optimize.
Quick question do you support a holdout or control group, so you can tell the email actually caused the conversion vs. it would've happened anyway?
How does Loops handle the deliverability side of things compared to something like Postmark, especially for transactional sends that need to land fast?
How does Loops handle deliverability for transactional emails compared to something like Postmark, and is there a usage tier that makes sense for someone just starting out with maybe a few thousand sends a month?
This is a healthy move away from vanity email metrics. For small SaaS teams the useful question is not whether an email got opened, it is whether it helped the next operational state happen: activated, paid, rescued, renewed. The tricky part is showing enough attribution confidence that a founder can act without pretending the campaign was the only cause.
How does Loops handle deliverability compared to something like Sendgrid or Postmark, especially for transactional emails that need to land in the inbox fast?
opens and clicks are useful but they don't tell you whether a campaign worked is the most honest thing an email platform has ever said about its own metrics. being able to attach a real conversion goal to a campaign and see if it actually drove the outcome is what every email marketer has been doing manually in spreadsheets. having it built into the send flow instead of being an afterthought changes how you think about every email you send
How does Loops handle the difference between marketing and transactional emails under the hood, is it a single API with flags or two separate workflows?
Long term Loops user. Really want to give this a go. Seems like a very smart product move
How does Loops handle deliverability compared to something like SendGrid, and is there a free tier for smaller projects?
The analytics breakdown by loop is really handy for spotting which campaigns actually drive revenue. Clean interface too, no clutter.
Finally tried Loops yesterday and the drag-and-drop email builder is genuinely faster than the clunky tools I've used before. Liked that analytics actually load without a delay.
How does pricing compare to the big names like Mailchimp or Postmark once you start scaling up to higher volumes?
About Goals from Loops on Product Hunt
“Measure whether a campaign drove the desired outcome”
Goals from Loops launched on Product Hunt on July 3rd, 2026 and earned 264 upvotes and 36 comments, earning #2 Product of the Day. Goals from Loops lets SaaS teams measure whether a campaign actually drove the outcome they care about. Pick a conversion target, choose who should be measured, set an attribution window, and see conversions, enrollments, and impressions right inside Loops.
Goals from Loops was featured in Email (36.7k followers), Email Marketing (33.5k followers) and Marketing (465.5k followers) on Product Hunt. Together, these topics include over 87.3k products, making this a competitive space to launch in.
Who hunted Goals from Loops?
Goals from Loops was hunted by Garry Tan. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
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