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Book tours led by local guides who know their cities inside out find the food, stories, and corners tourists miss. Real local experiences across Italy. π§ On our roadmap: - AI Travel Assistant β conversational AI that matches travellers with the right guide based on interests, budget and travel style - Mobile app (iOS & Android) - Expansion to 5+ countries by 2027 - Warm Map: heatmap of authentic local experiences (not just pins) β unique to Local Way
The inspiration came from a personal experience.
I was travelling through a small village in Thailand
beautiful, authentic, completely off the tourist trail.
I wanted to explore it properly, find a local guide,
someone who actually knew the place. But there was
nothing. No platform, no profile, no way to connect
with the people who lived there and knew every corner
of that village.
That moment showed me two problems at once:
β Travellers can't find authentic local experiences
even when they're standing right in the middle of one
β Small towns and villages have no digital presence
their knowledge, culture and stories stay invisible
to the outside world
And then there's the bigger picture: overtourism.
Major cities are drowning in mass tourism while
incredible small communities nearby are overlooked.
The same 10 landmarks get millions of visitors.
The rest of the world stays undiscovered.
Local Way was built to fix all three:
π Give small towns and villages a digital voice
π§ Connect travellers with real local experts
β not catalogue tours
π Redistribute tourism naturally, by making
hidden places discoverable
The approach evolved a lot during building.
We started thinking about guides. Then we realised
the real problem was discovery β how do travellers
even find these places? That's where Warm Map
came from: not just pins on a map but a heatmap
showing where authentic experiences actually exist.
The mission became clear: make authentic travel
accessible and give every local who knows their
place better than any guidebook a way to share it
with the world.
How do you vet the local guides to make sure the experiences actually feel authentic and not just another tourist trap with a local name attached?
About Local Way on Product Hunt
βFind hidden gems with guides who know the placeβ
Local Way was submitted on Product Hunt and earned 0 upvotes and 2 comments, placing #122 on the daily leaderboard. Book tours led by local guides who know their cities inside out find the food, stories, and corners tourists miss. Real local experiences across Italy. π§ On our roadmap: - AI Travel Assistant β conversational AI that matches travellers with the right guide based on interests, budget and travel style - Mobile app (iOS & Android) - Expansion to 5+ countries by 2027 - Warm Map: heatmap of authentic local experiences (not just pins) β unique to Local Way
Local Way was featured in Travel (42.4k followers), Artificial Intelligence (473.8k followers) and Tech (628k followers) on Product Hunt. Together, these topics include over 285.2k products, making this a competitive space to launch in.
Who hunted Local Way?
Local Way was hunted by Ekaterina Moguldzhina. A βhunterβ on Product Hunt is the community member who submits a product to the platform β uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
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Ekaterina Moguldzhina