Marketing agents that understand your code. Layers generates a growth plan and helps run it - content, social posting, ads, and insights - so you can keep building while users come in
For nearly 30 years, I’ve built product after product - shipped them, launched them, celebrated them.
And I know that feeling.
Launch day: 🚀 You’re on top of the world. Finally, your product is live. You know people will love it.
The next morning: 📉 Zero users. No installs. No signups. Just… silence.
It feels like getting punched in the stomach.
So we built Layers.
Layers is the easiest way to turn your code into customers.
The name Layers is deliberate. Every marketing tactic and playbook is a layer:
Some long-lived (Google Ads, Meta)
Some opportunistic (UGC waves, Shorts trends)
Some deeply technical (SDKs, attribution, data loops)
The only constant is that there will always be new layers to try.
Instead of handing you a marketing plan and saying “good luck”…
We act.
How Layers Works 🚀
🔗 Connect your GitHub (optional, but powerful) We analyze what you built, who it’s for, your tone, aesthetic, ICP - automatically.
🎯 We recommend a stack of “Layers” Not a vague strategy - a set of actions tailored to your product.
⚙️ We execute With your permission, we:
Research and generate content
Distribute to TikTok, Instagram, and soon YouTube Shorts, X, Reddit and more
Analyze performance & extract insights
Feed that data back into future content
📈 When content wins, we scale it Our agent Elle (your CMO) suggests next steps. Stay in the loop as much as you want. As you build trust, you can defer decision making at a granular level, if you choose to. Elle is available on the web and through iMessage/SMS.
Paid
When the time is right, we’ll suggest that we launch & optimize ads for you across:
Meta
TikTok
Apple Search Ads
Google
Or skip ahead and activate ads on day 1.
🎥 Need UGC? A couple clicks is all it takes. We source, manage, and optimize creators for you.
🧠 If GitHub is connected, we go deeper
PRs for ad network SDK integrations
Attribution tracking setup
Closed-loop performance optimization
For every layer, you’re always in control.
Who Is Layers For?
Indie hackers
Mobile app builders
SaaS founders
Developers who want distribution but hate marketing
If you love building but don’t love pulling marketing levers - this is for you.
We’re on a Mission
We want to solve that emotional roller coaster developers face, once and for all.
Not every product will succeed.
But every developer deserves a real shot.
Layers exists to give you that shot.
We’re live today and would love your feedback.
Ask me anything - about ad tech, Snap, SDKs, growth loops, UGC, attribution, or the ugly emotional side of launching.
Love how Layers automates the marketing process! How do you determine the right mix of tactics (UGC, ads, etc.) for different types of products or audiences?
Congrats on the recent launch! I just checked out Layers, and it’s great to see a product focused on making identity and access feel more seamless. The experience feels clean and thoughtfully designed.
A few quick-start examples could help new users get up to speed, but overall, it’s a strong and promising release.
Social media post is very difficult for me. This one will surely help me. Congratulations!
This hits close to home. I'm a solo dev shipping a macOS app and marketing always gets pushed to "tomorrow." The idea of an agent that knows my code and handles the growth side is exactly what I wish I had.
How granular does the content generation get? Can it tailor messaging for different audience segments?
Launch day 🚀 → Next morning 📉" — this hit hard. We launched our AI app on PH last July and experienced exactly this. Rebuilt everything and relaunching this week, so the timing of discovering Layers is almost too perfect. The GitHub-connected ICP analysis is a smart hook. Will give it a shot.
I’ve been looking for something like this. Love the idea of marketing agents that learn about your product via your code and help you research and generate content for social media. Curious how you guys source and manage creators for UGC content... is that fully handled through the platform?
Hi, does it support generating content in multiple languages? For example polish?
Btw. Sounds awesome, what I was looking for.
I love that it can see your github repo. However, is the content ai-generated? Is there any way for me to integrate my personal branding or character with the content?
Congrats on the launch! The layers framing makes a lot of sense, especially for founders who don’t want to stitch together five separate growth tools. How does Layers decide which layer to activate first for a new product? What signals tell to prioritize organic short-form content over paid ads or deeper technical layers?
When someone already uses a stack like ChatGPT + Canva/CapCut + Buffer + basic analytics, what’s the exact workflow you replace—and which parts do you intentionally *not* automate because they’re too risky or too founder-specific?
The code-aware marketing concept is brilliant for indie hackers! But I'm curious about the team workflow:
if a non-technical marketer working alongside developers, can Layers still be used effectively? Or does the magic really rely on the team member pushing the code to GitHub? Basically, is this tool strict dev-only, or can a marketing team pilot it while devs just approve the SDK PRs?
Congrats on the launch!
What kind of products fit well with Layers? Can you do content for developer tooling?
Hey Mike, that punch in the stomach feeling of launching something you’re proud of and waking up to silence is brutal. After 30 years of shipping products, was there a specific launch where that morning after hit especially hard?
Hey Product Hunt 👋
I’m Mike Khristo, founder of Layers.
I’ve been coding since the 90s.
For nearly 30 years, I’ve built product after product - shipped them, launched them, celebrated them.
And I know that feeling.
Launch day:
🚀 You’re on top of the world.
Finally, your product is live.
You know people will love it.
The next morning:
📉 Zero users.
No installs.
No signups.
Just… silence.
It feels like getting punched in the stomach.
So we built Layers.
Layers is the easiest way to turn your code into customers.
The name Layers is deliberate. Every marketing tactic and playbook is a layer:
Some long-lived (Google Ads, Meta)
Some opportunistic (UGC waves, Shorts trends)
Some deeply technical (SDKs, attribution, data loops)
The only constant is that there will always be new layers to try.
Instead of handing you a marketing plan and saying “good luck”…
We act.
How Layers Works 🚀
🔗 Connect your GitHub (optional, but powerful)
We analyze what you built, who it’s for, your tone, aesthetic, ICP - automatically.
🎯 We recommend a stack of “Layers”
Not a vague strategy - a set of actions tailored to your product.
⚙️ We execute
With your permission, we:
Research and generate content
Distribute to TikTok, Instagram, and soon YouTube Shorts, X, Reddit and more
Analyze performance & extract insights
Feed that data back into future content
📈 When content wins, we scale it
Our agent Elle (your CMO) suggests next steps. Stay in the loop as much as you want. As you build trust, you can defer decision making at a granular level, if you choose to. Elle is available on the web and through iMessage/SMS.
Paid
When the time is right, we’ll suggest that we launch & optimize ads for you across:
Meta
TikTok
Apple Search Ads
Google
Or skip ahead and activate ads on day 1.
🎥 Need UGC?
A couple clicks is all it takes.
We source, manage, and optimize creators for you.
🧠 If GitHub is connected, we go deeper
PRs for ad network SDK integrations
Attribution tracking setup
Closed-loop performance optimization
For every layer, you’re always in control.
Who Is Layers For?
Indie hackers
Mobile app builders
SaaS founders
Developers who want distribution but hate marketing
If you love building but don’t love pulling marketing levers - this is for you.
We’re on a Mission
We want to solve that emotional roller coaster developers face, once and for all.
Not every product will succeed.
But every developer deserves a real shot.
Layers exists to give you that shot.
We’re live today and would love your feedback.
Ask me anything - about ad tech, Snap, SDKs, growth loops, UGC, attribution, or the ugly emotional side of launching.
Let’s turn code into customers. 🚀