LayerProof Matte 2.0

Create high-quality social content at the speed of trends

Design Tools

API

Social Media

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Hi Team, I looked at the screenshot which is shared in comments, but still can't figure out how to turn on the carousel post. Please help :)

Hey PH fam, Bryan here 👋

I joined LayerProof right after the Matte 1.0, Nate reached out and I said yes faster than I usually would.

I spent years in FMCG brand activation watching brilliant marketers struggle to turn what they knew into something publishable. The bottleneck was never the idea. It was the execution: copy, visuals, platform-native, fast enough to still matter.

That's exactly what Matte can solve.

The product is real (try it now), our team is small and fast, and we actually listen. I've talked to about 30 early users and the same pattern keeps showing up: smart people struggling to publish at the rhythm content demands.

That's who we're building for. Would love to hear what you'd want from a tool like this.

I've seen similar tools struggle when they try to cover ideation + design + distribution all at once.

What's the typical user here. Solo creators or Teams managing multiple brand accounts?

If I just want to make a minor fix, for example spelling, text or color, will it change the details or it can be erratic? In case it happens, I can stay flexible by having multiple options or varieties to choose from.

Hey,

Does it support generating carousels? I tried to find some tools/AI to do that but wasn't satisfied at all (even though Claude or Banana)

Hi everyone, Ha here. I lead brand at LayerProof.

Before LayerProof, I spent years on the brand side in the consumer goods world, where ensuring marketing assets maintained a consistent brand voice across markets and channels was the main job.

When I moved into the AI space, I had a genuine fear: the speed of AI would inevitably kill the soul of a brand. Most tools today treat content like a commodity; they optimize for volume but produce generic output that strips away everything unique about a brand. I joined LayerProof to solve that exact problem.

I sit in daily standups with engineers, join product brainstorms with the founders, and we obsess over whether the output actually comes from brand DNA. Brand consistency isn't a polish step at the end. It's built into how Matte 2.0 creates creatives.

If you care about how your brand sounds across every platform you post on, I think you'll feel the difference.

Here are some creatives from LayerProof Matte 2.0 from just a single prompt and URL.

Excited to hear what you think.

Ha Le
Brand, LayerProof

Hey PH, Jordyn here 😉 just joined Spartan a few weeks ago as a founding GTM intern, mostly working on LayerProof!

Honestly I was skeptical of Matte at first. As a former marketer, I've used a bunch of AI social tools and most just gave variations of the same generic post.
What made me a believer was using it fr my actual job. Most of my week is posting batch content for about 7 of our brand accounts. Before Matte, that meant go front and back between ChatGPT or Gemini to copy, then paste to Canva for visuals, then resize each posts by hand for each platform. Took me 20-30 mins per post, times a lot of posts a week.

Matte collapses all of that into one place: 1 topic in, multiple directions to pick, formatted for every platform with just 1 click!

Still finding new uses for it weekly and I'm so excited to be on the team shipping this✨

How do you avoid trends feeds just turning into noise instead of useful inspiration?