Put your money where your mouth is and launch your product 💳 1️⃣ Set a launch deadline 2️⃣ Set a price if you fail 3️⃣ Pay the price if you haven't launched by midnight! 🎗️ 100% of profit goes to charity
Hi Product Hunt,
I built LaunchOrPay because I wanted to ship more - but never did.
This time, I'm launching less than 14 days after having the idea.
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The most successful founders I've come across follow a similar pattern:
→ build a lean MVP that does 1 thing elegantly
→ launch fast
→ validate
→ improve/expand it based on user feedback
I was doing the opposite. 1 month would become 2, which would become 3.. and I'd only be getting further from having something "ready to launch".
The bigger my MVP got, the more time dragged on, the heavier I'd feel and the more frustrated as I watched others ship while I barely tread water.
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I committed to launching this site before the 20th - and I know I never would have launched this soon if I hadn't made the small financial commitment to do so.
Why? There was no urgency - nobody telling me I needed to - no consequence if I didn't.
So much so that it felt unnatural to prepare the launch so soon.
But I'm really glad I'm actually following through on what I set out for his project to help me do!
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100% of any money made through this site will go to charity - I don't want to profit off other people's failures. I'd rather make it a win-win.
The charity I chose means a lot to me - there's a letter about why on the landing page.
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Thanks so much for checking this out - I really appreciate your time and support.
Max
Whats the possibility of using this for assignment deadlines at school/university ? , Maybe instead of deducting marks for a late submission pay a small penalty fee for a charity that funds underprivileged kids , just from the top of my head .... I love the idea btw , Best of luck for the future work and kudos to what you have done so far !
Great! This is a push to do what you need to do at the time you planned for it, no procrastination, no delay!
I like the idea, you have my upvote.
Congratulations.
So funny, there is a post on reddit today saying to hold himself accountable he is giving $100 to someone if he doesn't launch by x date. I told him just go Launch or Pay and do good at the same time.
I saw this idea when I was convincing myself to do my homeworks like about 6 years ago, I should complete like a chapter or so and if I didn't, there came the penalty which is donating like 50$ which i can't afford at that time. and you know what this idea makes me complete all my homework. I want to say congrats on the launch and I like it so much because you change its context to building something valuable to people out there, I will check it out soon
What a great idea! Even if it is a token amount on the line, it’s definitely “putting your money down” on when you get your product out there. While the charity aspect is admirable, I think there’d be no shame in taking a cut. I might be slightly okay with not meeting my deadline knowing it’s going to charity, but less so when it won’t necessarily doing good :) Maybe you could have a slider and users pick what percentage goes where? Just a thought!
what I like most about the project is to know that my friend Alex will launch her product in a few days. Maybe you can create a list of "soon to be launched" products? I'd be happy to support them so that the launch can happen!
🥳 Congrats on the launch! This is a game-changer. I’ll use it and I’m certain it’s going to help so many people. Keep up the incredible work, you’re amazing! @max_eccles
haha, I was getting quite fatigued looking at all the AI startups on product hunt, and this one just made my day. Such a cool idea!
I'm not sure this would work for me but I can see how it could be helpful for others.
Loooove the idea to commit to the deadline goal you set for yourself 🔥 and even better that it then goes to charity, brilliant idea 👏 I hope your son is all fine now!
This is such an interesting approach, Max! Do you think the financial commitment really makes a difference in your productivity? Curious about how others have responded to this idea.
Love the idea dude! Just a random thought: other than monetary punishment, maybe you can do something like a public shaming to the founder with @launchorpay's twitter account etc... paying via social currency haha
