Our AI models turn metadata into revenue with industry-leading accuracy. As the only platform indexing every business with a website, LinkedIn, and at least one employee, we deliver 100% additive, verified contact data—unlocking millions in net new revenue.
Hey PH fam 👋
I'm super excited to bring Lasso AI to the wider tech & startup community around the world!
PROBLEM: Fortune 500 companies spend $30B+ annually on B2B sales data, yet sales teams still struggle with a fundamental problem: up to 70% of their total addressable market remains invisible to them.
Why? Because traditional data providers only capture companies that actively advertise or purchase data listings, missing the massive long tail of viable customers.
That's why Lasso AI was born. It geospatially maps every business with a website, LinkedIn page, and at least one employee. Lasso is the only platform I’ve seen that indexes every single business with this level of detail. Lasso delivers 100% additive, verified contact data to help sales teams find new opportunities and unlock millions in revenue. Their AI models turn metadata into revenue with industry-leading accuracy, parsing 30 million companies and 500 million employee profiles in milliseconds, with bounce rates consistently below 5%.
Here's some feedback and reactions from early customers:
"Lasso is a total game changer for our entire sales organization." - VP Partnerships at an NFL team
"Lasso increased our sales prospects by 3,700%+." - BI Lead at an NBA team.
Recently, I had the chance to meet Derek (founder) and get a personal demo of what he's been building with Lasso. What stood out to me were the hidden gems of sales data he uncovered.. even in saturated market segments. Lasso has the potential to a hugely (additive) tool in any fast-growing sales org that already uses major data enrichment tools.
Big kudos to the Lasso team who are passionate about helping more startups more hidden revenue.
Check it out and feel free to drop any questions or feedback below ⬇️
Great product! Especially targeting a niche many data providers ignore, can't wait to see where you go from here!
A need, not a want! Couldn't do my job without it and I 100% recommend it for anyone looking to fill pipeline (who isnt??)!
How does Lasso handle privacy and data security, especially with geo filtered data?
"Huge congrats to the Lasso AI team on today's launch! I'm intrigued by the claim of '100% additive, verified contact data' - Can you share a rough estimate of the average revenue boost companies have seen in pilot tests or early adoption using Lasso AI?
Congrats on the launch, Derek. Good hunt, KP! :)
Does Lasso also give the LinkedIn profiles of the contacts it finds?
Congrats on launching this innovative AI platform! @d_rey Indexing every business with verified contact data is a massive achievement. Focusing on driving new revenue streams by leveraging metadata with such precision is a great approach for companies looking to scale.
Lasso has been such an important tool for me in my everyday work. The quality really shows when you go in there and execute a search. Would highly recommend to anyone looking for a prospecting platform.
Lasso has been a huge help to my team -- it's quick and accurate, generates leads we couldn't find anywhere else, plus it has a super slick, easy-to-use UI. Highly recommend!
Lasso is my go-to prospecting tool!! Its data quality is unmatched, and it's super quick/easy to use. Strongly recommend Lasso to any sales team looking to close the gap in their data!
Lasso has been incredibly helpful to my team and me – lots of verified contacts with accurate information not found anywhere else!
Intuitive. Accurate. Fast. Lasso has helped me increase results while decreasing time spent prospecting —it's the tool you've been waiting for!
Lasso has been gamechanger for me. This is a no-brainer, I recommend this 1,000% - you guys have to give it a shot!
I’m Derek Rey, Founder of Lasso AI, and I’m thrilled to share Lasso with you today!
A bit about me—I’ve spent two decades in the trenches of sales development, helping companies accelerate revenue growth. In 2010, Mark Suster (Upfront Ventures, who led the Series-A for one of my previous companies) described me as the “guy startups want for sales” in a FastCompany article. Since then, I’ve had the privilege of helping 25 companies grow from $0 to $5M+ in revenue, and I’ve consulted hundreds of startups, many of which made incredible exits like Comparably (acquired by Zoominfo), Mira (acquired by Apple), and Ataata (acquired by Mimecast)
As anyone in sales knows, the biggest problem for your team is finding net new (accounts and contacts to prospects, book meetings, win more revenue).
In Oct 2018, I decided to build a tool that would help me exclude existing accounts and contacts and focus on net new opportunities. This functionality allowed me to retain clients, drive consistent growth, and 2, 3, 5 years later, Lasso has consistently helped me grow revenue for this companies.
As we developed it, Lasso started producing more contacts than our clients had in their CRMs. That’s when I knew we had something bigger and decided to create a standalone platform. Now powered with AI.
Lasso AI geospatially maps every business with a website, LinkedIn page, and at least one employee. We’re the only platform I’ve seen that indexes every single business with this level of detail. Lasso delivers 100% additive, verified contact data to help sales teams find new opportunities and unlock millions in revenue. Our AI models turn metadata into revenue with industry-leading accuracy, parsing 30 million companies and 500 million employee profiles in milliseconds, with bounce rates consistently below 5%.
Some early successes using Lasso data include one client generating $5M in 100% incremental revenue, another client finding 16,000 companies that matched their ICP but weren’t in their CRM, and yet another increasing their sales accepted lead list by 3,700%.
I’m incredibly proud of what we’ve built, and the results have been game-changing for our clients. I’d love for you to try Lasso AI and let me know what you think!
Thanks for your support, and I can’t wait to hear your feedback. 🙏
