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Kraftful 4.0

The AI-native way to build products

User Experience
Artificial Intelligence
Data & Analytics

💡 Learn what users need from AI analysis of support tickets, calls, reviews & more 💬 Collect more feedback via AI-powered interviews & surveys ✅ Take action with AI-written PRDs and user stories that sync to Jira / Linear

Top comment

Hey Product Hunters! 👋


Excited to launch Kraftful 4.0—the AI-native way to build products! Kudos to @garrytan for hunting our launch. 


Two years ago, we launched our scrappy MVP here with a big belief: user research shouldn’t be an ad-hoc academic exercise—it should be central to product development and accessible to every PM, designer, and engineer.


On day one, we were blown away seeing paying customers sign up. Demand was so high, we broke every API rate limit. But we knew we had much more work to do.


Since then, we’ve spent two years talking to customers daily and shipping relentlessly.

Today, we serve well over 50,000 teams—from Stack Overflow, Miele, GoPro, Labelbox, Datadog, Revolve, Monarch Money, Tubi, and many more. These teams have saved hundreds of thousands of hours of manual review, using Kraftful to analyze millions of pieces of feedback. One of our customers recently used Kraftful to collect and analyze survey responses from over 65,000 users in a few days 🤯

🚀 Our unique approach earned Fast Company’s Most Innovative Company award and features in top product newsletters & podcasts. It’s been a wild ride!

Kraftful 4.0 is a complete AI-powered product research & strategy solution:

💡 Learn what users need from AI analysis of support tickets, calls, reviews & more

💬 Collect feedback via AI-powered interviews & surveys

📄 Strategize with AI-written PRDs based on real user insights

Assign work with AI-written user stories, synced to Jira & Linear

😍 See the big picture with a visual overview of feedback themes over time

Try Kraftful 4.0 and let me know what you think! 🚀

P.S. Have fun spotting where we assigned some work to @chrismessina in our launch visuals 🙃

Comment highlights

I have been looking for something like this for some of my own and client products. I do miss a detailed video though showing how it exactly works, that would have been useful!

Congratulations on launching Kraftful 4.0, introducing an integrated approach to transforming diverse user feedback channels into structured product development documentation.

Congratulations on launching Kraftful 4.0, introducing an integrated approach to transforming diverse user feedback channels into structured product development documentation.

Congratulations on launching Kraftful 4.0, introducing an integrated approach to transforming diverse user feedback channels into structured product development documentation.

What mechanisms are in place for product managers to review and modify the AI's interpretation of user sentiment before it gets transformed into product requirements and user stories?

Nice job Yana! Kraftful looks really powerful in order to analyze different feedbacks sources and to take decisions based on data. Wish you all the best here!

@yanaw just tried! love the AI interview and followup questions!

I’ve been an early adopter of Kraftful, and it’s amazing to see how far it has come with 4.0! It’s even better now at simplifying decision-making with feedback, data, and actionable suggestions with AI. Bonus points for the continuous improvements and all the integrations! Congrats @yanaw and the team on this launch! 🚀

What validation methods does your AI employ to ensure the generated PRDs and user stories accurately reflect the original user feedback and maintain context across different data sources?

Congratulations Yana and team on yet another successful launch.🍾 You guys are such an inspiration!

I'm conflicted I wanna praise this but at the same time I don't want my job taken away. JK congrats on the new update!!

When I launch my startup, this is one of the first tools I will be using.

Bravo - congrats on the launch Yana and team!! Always impressed with the rate and quality of new features you're shipping 🚀

@yanaw @renat_zhilkibaev @dezbah Killer product (I know not your first launch haha!) I am curious how you really started getting that visibility on day 1.. we'd all love to learn how to replicate!

Great use case Yana! I love the feature request to story option. Good for product teams!

Congrats on the launch of 4.0 Yana & team - always love following your progress! 👏🇸🇪