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Buy ten seconds on a real LED billboard in Brazil. Pick a billboard, pick the exact minute, upload an image, pay R$30. It plays three times in a fifteen-minute window — and a screenshot from the billboard's own system lands in your WhatsApp as proof.
Hey Product Hunt 👋
I'm Paulo. Before this, my cofounder Rodrigo and I built Filtrify (ad tech for small merchants in Brazil. 24,000 of them, R$158M in payment volume, eventually sold to a marketing group). We learned one thing well: selling something cheap to a lot of people is a completely different business from selling something expensive to a few.
Then I got interested in the LED billboard above a pizzeria in Araçatuba, a city of 208,000 in the Brazilian countryside. It runs a loop of 30 slots, 10 seconds each, one every 5 minutes, 18 hours a day. Most of those slots are the same six advertisers on repeat not because the billboard is full, but because selling a $6 slot costs more than it earns. So nobody sells it.
We bought one slot and started reselling it by the minute.
You pick an exact time, upload an image from your phone, pay R$30 (~$6). It plays three times inside a 15-minute window. Then a screenshot pulled from the billboard's own playout system lands in your WhatsApp as proof it actually aired.
Our cost per play is about one cent. That asymmetry is the entire business.
Honest state of things: one billboard, one city, R$3k invested so far. Every image is approved by a human before it goes up, so if you upload at 3am Brazil time it'll sit in a queue until someone wakes up. We got our first organic sale a few days ago someone found us and bought without us pushing anything at all, which is the only number I've cared about for months.
What would you put on it? Genuinely asking. The answers decide what we build next.
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About Jely on Product Hunt
“Send video or photo to LED billboard”
Jely was submitted on Product Hunt and earned 2 upvotes and 1 comments, placing #141 on the daily leaderboard. Buy ten seconds on a real LED billboard in Brazil. Pick a billboard, pick the exact minute, upload an image, pay R$30. It plays three times in a fifteen-minute window — and a screenshot from the billboard's own system lands in your WhatsApp as proof.
Jely was featured in Funny (11.5k followers), Marketing (469.8k followers) and Advertising (29.9k followers) on Product Hunt. Together, these topics include over 94.3k products, making this a competitive space to launch in.
Who hunted Jely?
Jely was hunted by Paulo Silva. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
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Paulo Silva