IFTTT is now IFTTT.ai, and every plan now includes our core features and all 1,000+ services, from multiple actions and filters to queries and Webhooks. Pricing is credit-based, and you can build unlimited Applets for free. AI got an upgrade too. AI Agent watches web pages for price changes or new listings, AI Action assist writes each action based on its trigger, and AI queries run on better models. Or describe an automation in IFTTT Chat and it builds the Applet for you.
Hey Product Hunt 👋 I’m Linden, founder and CEO of IFTTT. After 16 years, we’re turning the page: today, IFTTT becomes IFTTT.ai.
In December 2010, I wrote IFTTT’s first blog post to explain the name: if this, then that. The idea was that a simple structure of triggers and actions could let anyone get creative with their digital tools. Today’s launch is about opening that up to more people than ever.
Starting today, every core feature and every service on IFTTT is available to everyone, including multiple actions, filters, queries, and Webhooks. You can now build as many Applets as you want. Plans are now based on credits, so you pay for Applet runs, not which features you can use.
We’re also launching new AI features and upgrading the ones you already know. Our AI Agent can keep an eye on a web page for you, catching new listings or a number that changes, like a price or new job listing. The Agent can also run queries and actions across your connected apps when you describe them in plain words. AI Action assist writes your Applet’s action dynamically each time it runs based on the trigger, and can skip the action when appropriate. As a bonus, all of our existing AI queries now run on better models.
An Applet can notify you when a competitor changes their price, log the new number to a spreadsheet, and post it to your team’s Slack. Another Applet can read your bill emails and add each due date to your calendar. Not sure where to start? Describe what you want in IFTTT’s chat, or ask your AI assistant through our MCP.
Putting the internet to work for you is still what IFTTT does. AI just means we can do a lot more of it.
I’d love to know what you’d automate first. Tell us below, the team and I will be here all day answering questions.
Congratulations on a confident step into the future! The updated mobile app is especially polished and genuinely fun to use. Great work from the OG in automation.
I'm in the middle of moving my automations from Zapier to n8n, so plain-English setup caught my eye. When a run fails, what does the user see? That's usually where non-technical teams give up.
Congrats on the launch and the new features! I remember writing a lot about IFTTT when I was working with uHoo, an indoor air quality sensor. They had many automations via IFTTT, and it was so cool how it can control the appliances.
Long time! Big fan of If This Then That since 20211.
I'd love to automate our upcoming PH launch activities. If you have one created for your launch, please share 😉
Always loved IFTTT but for some reason didn't use it much lately, perhaps this is the reason to start using it again.
About IFTTT.ai on Product Hunt
“The easiest way to automate anything”
IFTTT.ai launched on Product Hunt on October 29th, 2026 and earned 115 upvotes and 10 comments, placing #10 on the daily leaderboard. IFTTT is now IFTTT.ai, and every plan now includes our core features and all 1,000+ services, from multiple actions and filters to queries and Webhooks. Pricing is credit-based, and you can build unlimited Applets for free. AI got an upgrade too. AI Agent watches web pages for price changes or new listings, AI Action assist writes each action based on its trigger, and AI queries run on better models. Or describe an automation in IFTTT Chat and it builds the Applet for you.
IFTTT.ai was featured in Productivity (664.6k followers), Artificial Intelligence (482.7k followers) and No-Code (6.1k followers) on Product Hunt. Together, these topics include over 315.5k products, making this a competitive space to launch in.
Who hunted IFTTT.ai?
IFTTT.ai was hunted by Linden Tibbets. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how IFTTT.ai stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Linden Tibbets
Hey Product Hunt 👋 I’m Linden, founder and CEO of IFTTT. After 16 years, we’re turning the page: today, IFTTT becomes IFTTT.ai.
In December 2010, I wrote IFTTT’s first blog post to explain the name: if this, then that. The idea was that a simple structure of triggers and actions could let anyone get creative with their digital tools. Today’s launch is about opening that up to more people than ever.
Starting today, every core feature and every service on IFTTT is available to everyone, including multiple actions, filters, queries, and Webhooks. You can now build as many Applets as you want. Plans are now based on credits, so you pay for Applet runs, not which features you can use.
We’re also launching new AI features and upgrading the ones you already know. Our AI Agent can keep an eye on a web page for you, catching new listings or a number that changes, like a price or new job listing. The Agent can also run queries and actions across your connected apps when you describe them in plain words. AI Action assist writes your Applet’s action dynamically each time it runs based on the trigger, and can skip the action when appropriate. As a bonus, all of our existing AI queries now run on better models.
An Applet can notify you when a competitor changes their price, log the new number to a spreadsheet, and post it to your team’s Slack. Another Applet can read your bill emails and add each due date to your calendar. Not sure where to start? Describe what you want in IFTTT’s chat, or ask your AI assistant through our MCP.
Putting the internet to work for you is still what IFTTT does. AI just means we can do a lot more of it.
I’d love to know what you’d automate first. Tell us below, the team and I will be here all day answering questions.