Supercharge your B2C company with Humance Connect. Contribute 1% of each sale to restore our planet and combat climate change. Customers can track their impact, you boost conversion rates by +14%, and enhance customer retention by +32%. Join today!
Hi!
I'm excited to introduce Humance Connect to all of you. Our team has poured our hearts into creating this incredible product. Special thanks to the Product Hunt community for the support!
In a world where 91% of consumers prefer companies that make a positive impact, Humance Connect is here to empower B2C businesses to do just that. Our product allows companies to automatically contribute 1% of each sale towards restoring our environment and combating climate change. It's time to make sustainability an integral part of your business and inspire your customers to join the movement by making the purchases from your company.
Customers can track their impact, receive unique content from project teams, and control the use of funds in real-time. We believe in transparency and want to ensure that every customer feels connected to the positive change they are making. It's about creating a meaningful and engaging experience for your customers while making a difference together.
That leads to awesome increase in key metrics. Average order value (AOV) sees a significant boost of 16%, as customers are motivated to make larger purchases to have a bigger positive impact on the planet. Customer retention soars by an impressive 32%, as customers return to the store and make subsequent purchases to support the next project. Additionally, conversion rates during checkout increase by a remarkable 14%, driven by customers' interest in the unique and impactful experience.
But the benefits don't stop there. Embracing Humance Connect generates a PR effect, attracting attention and creating positive word-of-mouth. By aligning your business with sustainability and making a tangible difference, you'll not only enhance your bottom line but also become a catalyst for change.
What's more, for our partners in the United States, the contributions made through Humance Connect are tax-deductible, providing an additional incentive to join the movement.
Visit our website at https://connect.humance.io/ to learn more about Humance Connect and how it can transform your B2C company. Join our community and let's pave the way towards a sustainable future. Thank you for your support!
I really like your idea and sustainability topic is very close to my sphere of interest,
but in some cases it can be greenwashing or hypocrisy - for example if absolutely non-ecological company (like tobacco or mining) will work with you just to get ESG achievement. Do you do some kind of audit of the projects you work with?
congrats on the launch. We are helping immigrants and consumers in the US to build credit, I think this might be something we can add to the flow. The question is whether that is an additional CTA item and might take a longer time for users to finish the sign-up on our core product. wondering if you have more data to back the conversion rate increase, do you add that contribution afterward or before the core purchase? Thanks!
Awesome idea to improve customer interaction and make our planet better. Impressive!
Love this idea! Been looking for something like for our leisure B2C travel business. A big issue I’ve seen with other giveback platforms is greenwashing where the money doesn’t actually go to help. How could our users trust this is actually benefitting and doing good?
Congrats on the launch! Cool idea, stores interested to be more sustainable, give something back with every purchase, can easily implement this.
The UX, landing page and product however I feel can be a lot better. Can it just donate to the common, established and trusted funds? There is a wildfire in Canada now, so would be cool to be able to donate to trendy events happening in the world.
UX, I personally feel like receiving a separate email with my purchase is pushy, but I get that it's much harder for you to get every integrated company to adjust their existing emails. If you're donating 1% of your purchase, it can be cents, it's not worth for you to open that email even, at this point it promotes your service and pushes person to donate more.
I think if the person converted, the store is happy and person won't care about what exactly happened to that 1% but would still feel happy about it. As an idea, person could choose how much to donate on checkout/cart/PDP.
If you're targeting people in general, not customers of specific stores, it can even be an extension or a banking/stripe/shopify integration that will take extra from every purchase on every store, this way you could really see, over time, how your contribution helps. Can subscribe to follow on future updates with the project. I don't think a big % of the people checking out will be really interested to follow up.
