fucimo

The digital store for your ads and sponsorships

Marketing

Advertising

Marketing automation

What is Fucimo? Fucimo is a platform designed to help media companies, content creators, and agencies streamline their ad sales and sponsorship opportunities. We know that selling ads and sponsorships is complex—every medium (podcasts, billboards, newsletters, and more) has different pricing structures and booking dynamics. That’s why we specifically built a “Shopify for selling ads and sponsorships” to provide tools like building an online store, creating publicly available listings and proposals, collecting leads, and managing checkout. Anyone can create direct, private marketplace deals for various types of ad inventory, from billboard ads to sponsorships, and everything in between. Our product pipeline includes offering a set of smart features we currently provide to specific customers, which will soon be available to all users. These features include interactive mapping, a digital deal room, and a more comprehensive admin panel. ----- A New Direction for Fucimo Our journey began with a bold vision, but as with many startups, our path has evolved. What started as an ambitious marketplace has transformed into something even more powerful—a platform that empowers sellers with the tools they need to succeed in a complex advertising landscape. ----- Where We Started In our first year, we set out to become “The Amazon of Advertising.” Our goal was to connect hundreds of small and medium-sized networks, both analog and digital, to a demand-side platform that would enable the long-tail of publishers to sell more, faster, and with less operational burden. It was a bold vision, and we were excited to see where it could take us. ----- What We Learned Along the way, we onboarded some incredible media companies, from digital billboards to taxi tops and even CGI-generated “Fake OOH.” Our marketplace impressed hundreds of marketers and companies at SXSW earlier this year, who loved seeing such a variety of cool things in one place. However, after meeting with hundreds of agencies, advertisers, and media companies, we realized that changing an entire industry’s buying behavior is a daunting task. While the excitement was palpable, the feedback was clear: there was a different path that held even greater potential. When everyone is saying, “How can I use this feature you have built for yourself for me?”—you have to listen. ----- Where We’re Going Just as Shopify has built the e-commerce infrastructure to empower anyone to become an entrepreneur, we want to do the same in an era where all companies are now becoming advertising companies. Our ambition is to build Fucimo to offer anyone, regardless of their size (creators, companies, freelancers, etc.), a seat at the table where they can build their own ad network or storefront using the features we’ve specifically developed for selling and buying ads. Fucimo will continue to enable sellers, but now with a sharper focus on providing the tools needed to streamline and enhance ad sales. Whether you’re selling out-of-home ads, sponsorships, or other types of ad inventory, Fucimo is here to make your life easier and your business more profitable. If you have ad space to sell and want to move beyond static media kits, Fucimo may be just what you need.