Track competitor websites and capture every change. Get clear weekly reports and Slack alerts on what matters. Spot hiring signals, pricing moves, and product launches in near real time.
Track competitor websites and capture every change hiring signals, pricing moves, product launches, and more. Get clear weekly reports and Slack alerts on what matters, in near real time.
Love the focus on real-time competitive intelligence for GTM teams. How customizable are the alerts? Can you filter by specific types of changes (pricing, hiring, product updates)?
Congrats on launching Fruitful! This looks super useful. Love the clean weekly reports feature.
How's the response been so far? What marketing strategies are you focusing on?
Curious how you're reaching target users. Would love to hear your approach!
Excited about Fruitful — your always-on competitive radar.
If your market moves fast, this keeps you ahead without drowning in noise. Fruitful tracks your competitors automatically and drops only the important changes straight into Slack or your inbox.
Here’s what you get:
• Clear, labeled insights — hiring, pricing, launches, ToS updates, messaging shifts
• Real examples: “Competitor A posted 7 new roles in NYC,” “Competitor B switched to credits,” “Competitor C rolled out a redesign + new pages”
• Both visual and code diffs, rolled into clean weekly summaries and real-time alerts
In a world full of noise, Fruitful finds the signal — giving your strategy, growth, and GTM teams a real speed edge. 🍊
Fruitful sounds like a game-changer if you’re in marketing or product! 🍉 It basically keeps tabs on your competitors for you tracking every update, new hire, or pricing change and sends you clear weekly reports or Slack alerts. Super handy for staying ahead without constantly checking their sites.
Congrats on the launch! We are happy users at ElevenLabs. What's been the main usecases for folks so far?
Highly useful, @henryforshort - saves me tones of time manually monitoring top competitors' websites. Curious to know about your roadmap - any plans to consolidate socials tracking with website tracking, so we could see a comprehensive picture of updates?
Really like how Fruitful focuses on interpreting changes, not just tracking them, thus turning noise into signal is the real moat in competitive intelligence. With Escape Velocity AI (different use case, we focus on strategy and planning), we’ve seen how powerful timely insights can be when they feed directly into decision-making.
Are most of your users using Fruitful for market-level strategy tracking, or for more tactical purposes like pricing and messaging monitoring?
This feels like the missing tool between Google Alerts and expensive analyst reports.
Awesome launch - use the reports everyday for inspiration and keeping up with what the market is launching.
Hey Product Hunt! I’m Henry, founder of Fruitful 👋
I was previously a founding engineer at Yonder and built apps and websites for big tech (Amazon), enterprises (OVO) and startups (Entrepreneur First).
🍊🍋 We built Fruitful to make competitive intelligence effortless. 🍋🍊
The Internet has a new pace. You have more competitors and they're moving faster than ever. They’re launching new products, tweaking pricing, and blasting out content - it’s hard to keep up.
Fruitful fixes that.
Track competitors instantly: Drop in a URL and Fruitful starts monitoring right away.
AI Changes: Our AI highlights only the changes that matter to your strategy.
Smart alerts and reports: Get weekly reports and instant Slack/email alerts when key changes happen.
Weekly insights: Spot hiring signals, pricing shifts, and product launches in seconds.
Founders, operators, and strategists at companies like ElevenLabs and Gradient Labs already use Fruitful to stay one step ahead.
We’d love for you to try it out, and super excited to hear what you think!
Track competitor websites and capture every change hiring signals, pricing moves, product launches, and more. Get clear weekly reports and Slack alerts on what matters, in near real time.