FollowUp by AssetMule turns your sales call transcripts into polished, personalized follow-up assets—instantly. Built for B2B SaaS sales reps who want to move quickly, help champions sell internally, and close deals up to 3x faster.
I’m Justin, co-founder of AssetMule, and today we’re excited to launch FollowUp by AssetMule.
If you’ve ever wrapped a great sales call and then struggled to follow up with assets that actually reflect the conversation—this is for you.
FollowUp solves a simple but painful problem: Most follow-ups are too slow, too generic, or too hard to personalize at scale.
FollowUp turns your sales call transcripts into polished, personalized follow-up assets—instantly.
Assets that speak directly to your buyer’s challenges, clearly show how you can help, and make it easy for your champion to sell internally.
❌ No more wall-of-text email recaps ❌ No more generic PDFs or decks no one reads ✅ Personalized follow-up assets that enable champions and fast-track purchasing decisions
It’s already helping B2B SaaS sales reps: ⚡ Follow up in minutes (not hours) 🎯 Build buyer confidence 🏁 Close deals up to 3x faster
Love to see this. I can't tell you how many deals I've straight up forgotten about and never purchased because there was no follow-up. I'm excited to give this a try in the real world.
FollowUp solves a real problem: turning a sales conversation into a clear, useful follow-up—without hours of writing. The output feels aligned, personalized, and easy for a buyer to share internally. Simple idea, strong execution. If you’re in B2B sales, it’s def worth a look.
Well done on launching FollowUp by AssetMule. Turning sales call transcripts into tailored follow-up materials is a clever solution for B2B SaaS teams. I’m curious to see how this tool can make post-call engagement more efficient and effective.
Love this product - nailing it with the feature set, and I'm seeing our portfolio companies already gleaning demonstrable value in their adoption of it. Kudos Justin and team.
This is amazing and a real game changer for sales teams to touch more prospects in a personalized way! In today’s world where noise and cold emails are a constant, this solution is a much needed asset.
This is awesome! Huge pain point (and so time consuming) to create these follow-up materials manually after a prospect call. There are so many times that I want to send the perfect follow-up email and I can't find time to send it...before I know it it's 3-4 days later and I've lost the ability to be top of mind with our prospects. Timely follow-up is so so important to keep momentum with the deal.
Great work Justin, Dane, Jorge & team! Creating follow-up assets that are professional, comprehensive, and polished is no small task.... and to have it automated?? Game changer. Could see this for many other use cases too. Congrats on the launch! 🚀 🎉
Been following this team for a while and excited to see FollowUp go live!
What is next on the roadmap?
Our team uses this every.single.day. Not just for customer follow up, but also partnerships and investors. So cool!
Had a chance to test this early - it’s fast, polished, and very useful—especially for post-demo outreach.
My team has been testing this out and has been loving how easy it is to put together. Love that you all took a task that is usually so frustrating for sellers (creating follow-up material) and made it a moment of delight with a personalized and easy-to-create dynamic asset.
Congrats on the launch, any seller should go check this out!
This is such a smart product! Love that it focuses on solving one very REAL pain point in the sales process. Such an impactful way to enable reps to customize the sales process for prospects without any heavy lifting or waiting on marketing!
Amazing! When I was a CMO, the sales team was always asking for tweaks to assets to align better to their deal. We tried to be responsive but it wasn't easy and you end up with tension when you should all be playing on the same team. But what you've built... changes the game! So cool!
