folk assistants proactively take action from your CRM. They research companies, send outreach emails, recap ongoing deals, and identify who to follow up with.
Hi Product Hunt Community,
Simo here, the founder & CEO of folk CRM.
When we started folk, we were frustrated by how manual and clunky CRMs felt. Legacy tools require you to do all the work: heavy set up, manually updating every record, painful maintenance.
CRMs are static and dumb, waiting for users to update them.
We wanted something different.
A CRM that feels simple and beautifully designed.
Connected to your world & capturing the context behind every relationship.
And using this context to automate the repetitive work.
A CRM that feels proactive.
A CRM that works *for* you. Like having a team of assistants.
With folk assistants, you have a team working for you in the background
- The Research assistant enriches new companies added to the system, and drafts a tailored research note with data from Perplexity.
- The Workflow assistant takes action when certain triggers happens, like sending an email, customizing it with the data that lives in your CRM.
- The Recap assistant shares a brief on every person, company or deal, summarizing notes and interactions so you can get up to speed on any relationship.
- The Follow-up assistants scans all your emails & WhatsApp. Identifies people you need to follow-up with. Drafts follow-up messages for you, in your tone.
Assistants follow you through the full relationship lifecycle, from initial research, personalized outreach, getting up to speed and following up timely.
Your folk CRM is proactively doing work for you, so you can focus on relationships.
Excited to release this to 4000 client businesses, hear what you think, and as always eager to get your thoughts and feedback!
My GTM team mentioned I should check out folk assistants on PH! - First of all congratulations on the brilliant launch. Looking forward to trying out folk in our company :)
Cheers
Very interesting! Do I understand correctly that you’ve integrated AI and now some routine tasks can be automated? What about importing data from HubSpot or other platforms?
CRMs really prove their value when they reduce coordination overhead without hiding important context. We’ve seen similar patterns where proactive systems work best once reliability and state are handled well—something we think about a lot while building GTWY.
Congrats on the launch! The idea of a CRM that’s proactive instead of reactive really stands out, especially assistants that handle research, recaps, and follow-ups without constant manual input. I’m curious how much control users have over the assistants’ behavior, for example, can you fine-tune how aggressive follow-ups are or what sources the research assistant prioritizes as your relationships evolve?
Personally I'd love to see more around influencer spend for social media collabs--reaching out is great but I'd rather focus my reach outs on targets most inclined to spend money with me
Wow, folk looks incredible! The proactive assistant features are a game changer. How well does it integrate with LinkedIn Sales Navigator for finding new leads? Super excited to try this out!
As someone who forgets to follow up 90% of the time… I feel personally attacked (in a good way). Take my upvote :)
Most CRMs are shipping copilots that can summarize or answer questions—what are the concrete tasks folk Assistants can reliably do end-to-end (e.g., detect follow-ups, enrich, draft, trigger workflows) that others typically fail at, and what would make a team switch rather than just add another AI layer on top of their existing CRM?
Capturing context automatically instead of relying on manual updates feels like the right shift for CRMs.
Curious how folk decides what context is important enough to act on versus just store?
Congrats on the launch 👍 nice app. Automation is the future. However in the planned features that are labeled coming soon, I believe you could hint the users what features are coming. Not totally revealing the feature, just a hint.
Just upvoted
Hey Product Hunt,
I’m Jean-Yves, CTO and cofounder.
At folk, we believe the way we work is fundamentally shifting. We used to measure productivity by the amount of tasks a human could complete.
With AI, those limits are being pushed. As an engineer, I can do many more things than I used to: code better, debug faster, brainstorm/research deeper. This is all made possible with tools like Claude Code, Cursor and of course our favourite ChatGPT.
What we see happening in engineering, we bring to the CRM world. Our goal is to provide you with a team of assistants; they do the work you would love to delegate: researching and enriching companies, sending outreach, identifying follow-ups, generating recaps of ongoing deals, and much more.
The best part is that this fits naturally into the existing folk experience. We don’t believe AI should be an afterthought—a chatbot artificially layered on top of your product. It should be deeply embedded, ready to use yet customisable.
And because the preliminary work has already been taken care of, you can work smarter and be more focused on what truly matters !
We’re excited to bring this shift to the world of CRM and look forward to hearing your thoughts.
Been following Folk’s journey for a few years now, and this launch is a big step forward. Love the direction the product is taking, congrats to the team and good luck with the launch! 🚀🔥
