This is Flask, it's Notion + Loom, but for video collaboration.
It's the best creative collaboration tool I've ever used. My goal is to make it yours as well.
The Story of Flask
When collaborating on videos for my YouTube channel with my team, I found myself dreading the moment I needed to give (or receive) creative feedback.
I spent hours writing 100s of long text comments trying to explain complex creative ideas in the supposed industry standard, Adobe's Frame.io
And while it has all sorts of advanced features, it missed the most important thing.
Creativity cannot be conveyed in a textbox.
So I spent the last 6 months designing, building and rebuilding Flask on my own. No team, no investors.
Thanks to the hundreds of people that used Flask during beta (who endured so many product changes) I realized what works and what doesn't, scrapped stupid design decisions, and realized what people truly value.
When I had a producer tell me: “I don't know, I used to hate working with Frame and going through feedback, but with this it feels kind of fun”, that's when I knew I was on the right track.
When for the last month I couldn't ever go back to any other tool that I used before, that's when I knew it was time to release it.
This is just the beginning. The goal is to build the fastest, most beautiful, most joyful creative collaboration tool in the world, not just for video, but for everything.
Extremely nice video. I don't have a use for Flask (though it looks like an outstanding product), but I value your YT content for quiet some time. I hope you keep making videos, even if Flask gets super busy in the future.
Extremely nice video. I don't have a use for Flask (though it looks like an outstanding product), but I value your YT content for quiet some time. I hope you stick around, even if Flask gets super busy in the future.
I’m using similar tools that has very big limitations. I really like the features and the design but i did’t get the price. Can you tell me more about?
Well done Enrico, this is great. I've been watching your youtube channel about design for a long time so it's very inspiring to see you building a very useful tool for video editing.
I'm not doing too much video editing as I'm still building, but as soon as we have to make promotional videos, this is going to be great for collaborating with my team. I didn't think a tool like this existed so it's definately needed. Amzing design by the way (as expected :)
I wish you the best of luck with it
As someone who’s struggled to give clear video feedback, this looks like a game changer. Can totally relate to the “creativity can’t be conveyed in a textbox” line, that’s exactly it. Amazing work!! 🙌
No investors, no team just one builder crafting tools that respect the creative process.
I logged in to ProductHunt for the first time in awhile specifically to ask why Google is the only login option. Are there plans to offer more authentication providers? If not that is disappointing.
Never I would have believed that a @Flask , which I built without solo, with no team and no investors, would be fighting for the #1 spot for on ProductHunt with a company backed by Y Combinator that raised over 10M$ in funding.
We are really close! Any upvote, comment or review really helps.
Important: many upvotes (over 30% so far) are not getting counted because the account is not verified.
Man this is so far ahead from what you showed me only months ago! Truly outstanding, now I need to become a Youtube creator
Finalllyy finally something truly innovative and useful,
I was tired of seeing same “Ai sOftWarE enGiNeer” gpt wrappers 😂
Congratulations on the launch
I love it and following you on it!
This is awesome @enricotartarotti !!! You've created an incredible product ❤️🔥
About Flask on Product Hunt
“Notion + Loom, for video collaboration. ”
Flask launched on Product Hunt on October 15th, 2025 and earned 816 upvotes and 120 comments, earning #2 Product of the Day. Video collaboration platform built by creatives, for how creatives actually work. Designed and developed solo (no investors, no team)
Flask was featured in Design Tools (259.5k followers), Artificial Intelligence (466.2k followers), Photo & Video (1.9k followers) and Video (1.8k followers) on Product Hunt. Together, these topics include over 127.8k products, making this a competitive space to launch in.
Who hunted Flask?
Flask was hunted by Enrico Tartarotti. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Flask stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Enrico Tartarotti
Hey, Enrico here 🖖
This is Flask, it's Notion + Loom, but for video collaboration.
It's the best creative collaboration tool I've ever used. My goal is to make it yours as well.
The Story of Flask
When collaborating on videos for my YouTube channel with my team, I found myself dreading the moment I needed to give (or receive) creative feedback.
I spent hours writing 100s of long text comments trying to explain complex creative ideas in the supposed industry standard, Adobe's Frame.io
And while it has all sorts of advanced features, it missed the most important thing.
So I spent the last 6 months designing, building and rebuilding Flask on my own. No team, no investors.
Thanks to the hundreds of people that used Flask during beta (who endured so many product changes) I realized what works and what doesn't, scrapped stupid design decisions, and realized what people truly value.
When I had a producer tell me: “I don't know, I used to hate working with Frame and going through feedback, but with this it feels kind of fun”, that's when I knew I was on the right track.
When for the last month I couldn't ever go back to any other tool that I used before, that's when I knew it was time to release it.
This is just the beginning. The goal is to build the fastest, most beautiful, most joyful creative collaboration tool in the world, not just for video, but for everything.
So thanks for the up-vote and enjoy Flask ❤️
- Enrico