Sales AI that helps founders and revenue teams move faster, stay organized, and close more deals, by streamlining the behind-the-scenes sales-work so nothing ever slips through the cracks.
Hey PH Community, Carlo here. Today we’re making FirstQuadrant available for the public! This one’s been a long time in the making.
Anand and I started working on this over 2.5 years ago (before ChatGPT was even released). And to be honest, it took a lot of fucking around and finding out. We spoke to over 300+ founders and heads of sales, rebuilt the product from scratch multiple times, and only after countless conversations did it finally click.
So today, we’re excited (and a bit nervous) to finally release FirstQuadrant to the public:
An AI sales execution platform that helps founders and revenue teams move faster, stay organized, and close more deals, by streamlining the behind-the-scenes sales-work so nothing ever slips through the cracks.
Let me give you a quick overview of what FirstQuadrant is and how it works. FirstQuadrant is an AI-powered sales execution platform. But it’s important to clarify right away: we are not an AI agent or an AI SDR. In fact, we intentionally distance ourselves from that idea.
We don’t think LLMs— now or even in the future — are smart enough to fully manage something as complex and human as sales. It’s a process that needs empathy, nuance, and real human judgment.
That’s why our core design ethos is building human-centered AI. Think of FirstQuadrant an AI sales assistant and not a replacement. A platform that works alongside your team. It’s built to help revenue teams move faster, stay more organized, and ultimately close more deals. By taking care of all the busywork they shouldn’t have to do in the first place.
The Problem: If you’ve ever looked inside a CRM, you know how chaotic things can get. Deals are scattered, updates are missed, and there’s always this underlying anxiety: “Did I forget to follow up?” “Am I waiting on someone to respond?” “Did I send the right documents?” Most sales reps are great at conversations and closing — but not at the repetitive, behind-the-scenes tasks before and after meetings. That’s where deals fall through the cracks.
The Solution: FirstQuadrant solves these exact problems. Our platform analyzes all your sales conversations and uses advanced AI reasoning to understand where each deal stands and what should happen next. It automatically manages tasks like: - Following up with leads - Rescheduling missed meetings - Qualifying new inbound leads - Staying in touch with old or inactive contacts - Sending resources or summaries post-call All of this is handled in the background, giving your sales team the mental space to focus on what really matters: selling, meeting with customers, and building relationships.
As a result, your deals move faster, your pipeline gets cleaner, and your reps aren’t constantly playing catch-up. They don’t have to keep everything in their heads anymore. FirstQuadrant tracks it all and nudges them at just the right moments.
And beyond just managing active deals, it also helps uncover hidden revenue by reactivating older, inactive business relationships (the ones reps never quite get around to following up with). And on the top-of-funnel side, it qualifies new leads that come in, lets you build custom-qualified audiences, and even runs AI-personalized outbound email campaigns at scale. So you’re filling your pipeline with high-quality leads and keeping everything organized and moving forward — all in one place.
About us
Anand (CTO/CPO) is a technology entrepreneur, engineer, and designer. Previously, he founded the accessibility tech startup Oswald Labs and the fashion e-commerce company Melangebox at the age of 18. He has been recognized as a top open-source contributor, listed as a GitHub Star, and included in Forbes' 30 Under 30.
Carlo (CEO) is a Swiss-born serial entrepreneur. Before founding FirstQuadrant, he established a Swiss design agency at the age of 20 and bootstrapped it to over 40 employees and multiple millions in revenue. He has been recognized by the EY Entrepreneur of the Year award and listed in Forbes' 30 Under 30.
Ask & Give
What we’re asking: We’d love your feedback, support, and thoughts. Especially from founders, sales leaders, and anyone who’s felt the pain of chaotic pipelines and missed follow-ups. Tear it apart or tell us what clicked. We’re here for it.
What we’re giving (for the PH community only): - A hidden, PH-exclusive sign-up link for priority access and 15% off for the first 12 months (only valid for 48 hours) - Additionally the first 10 supporters get $250 worth of AI credits and a free 1h sales consultation where I help you with your entire sales setup (deliverability, channels, website conversion, tool stack... whatever you need help with)
We’re super excited to share what we’ve built — and even more excited to learn from you all. Thanks for checking out FirstQuadrant.
This looks really great. Exactly what I'm looking for. Very elegant. Does this potentially also remove the need for a CRM altogether for a small team (still founder led sales) or do you recommend using it with a CRM?
I've had a front row see to see the evolution of first quadrant and love how it's focused on human-centered ai where the goal is to boost the output and effectiveness of innbox managers/bdrs/sdrs/sals. !
I appreciate that it’s not trying to replace salespeople with AI, but rather takes a human-centered approach by handling the repetitive tasks that slow reps down—like follow-ups, rescheduling, qualifying leads, and sending post-call resources. The integration with existing workflows and the ability to reactivate inactive contacts or qualify new leads make it practical and useful in real-world scenarios.
wow! looks really cool! can users customize the metrics they want to track?
Congrats Carlo & Anand! Love the human-centered approach — FirstQuadrant looks like a real game-changer for sales teams drowning in busywork. Excited to see where this goes!
I’ve watched FirstQuadrant take shape over the last two years. The product gets sharper every cycle and solves a real, felt problem in sales.
If you’ve ever felt overwhelmed by pipeline chaos or forgotten follow-ups, FirstQuadrant is one of the few tools that actually addresses that. No fluff. It just works. And it’s been cool seeing Carlo build it from the ground up with intention.
Congrats Carlo and Anand — this is seriously well thought out. Love the “human-centered AI” philosophy. So many tools try to replace reps entirely, but the real leverage is in augmenting them — and you nailed that balance. Streamlining all the post-call chaos is such a game changer for small sales teams. Can’t wait to see FirstQuadrant in action 🙌
Congrats on the launch, Carlo! FirstQuadrant looks like a game-changer for sales teams — love the human-centered AI approach and how it tackles the real chaos behind CRMs. Excited to see where this goes!
One thing I’ve appreciated is how focused FirstQuadrant has stayed. It’s tempting to chase shiny features, but Carlo and team have kept things tight - and it’s paid off. This tool really helps sales teams stay on top of their process without adding more work.
Carlo and Anand are some of those people who truly builds with care -- every update I’ve seen from FirstQuadrant has been a big step forward — clearer messaging, better product, stronger traction. Congrats on all of the hard work leading to this launch!
Love that this is not actually replacing the sales team with an AI but just giving them tools & leverage. Congrats team!
This works only for emails? What about analyzing sales calls and understanding the client behaviour to understand if we would need a follow up, or if the client is interested but need more time? Insights like these.
You can tell Carlo’s deep in the work. His check-ins always reflect real progress and sharp insights.
Super excited to get started with FirstQuadrant. When we did the research on solutions for small team like ours, I found this just fitting our needs. No messy pipelines, or forgotten follow ups or wasting time in scheduling and managing pipeline. Love what you guys have built! @carlobadini
I’ve seen FirstQuadrant come up in a few founder circles and it’s always the same story — a clean product solving something painful. Big fan of this team.
