FireCoach.ai is the fastest way to clone your sales methodology and coach every rep on your team — at scale, without adding headcount. Build custom AI sales bots trained on your playbook, run rep roleplays, get scored feedback, and identify coaching gaps before they show up on a lost deal.
I'm Midori, founder of FireCoach.ai. I've been in sales long enough that I've watched the same thing break revenue at every company I've touched. Two exits in, I finally stopped accepting it.
Here's the loop. You hire a rep. You onboard them, pair them with a manager, hand them the playbook (which they skim once and never open again, and you know this). The manager coaches the two or three reps they actually have bandwidth for. Everyone else wings it.
The ones who need help most are the last ones to get it. Usually caught in a deal review, after the pipeline damage is done.
Your best methodology lives in your top coach's head. There's only one of them. And they're already in 12 other meetings.
I talked to 100+ sales leaders in the last year. Every single one said some version of "I can't be everywhere at once." A few of them said it while actively being somewhere they didn't want to be.
FireCoach loads every rep with your methodology before they ever get on a live call. They go in knowing the objections, knowing the right answers, knowing exactly how to deliver them.
Like having the test questions the night before.
🔸AI bots run the exact buyer conversations your reps will face, before they face them live
🔸Every session scored against your methodology (Gap Selling, SPIN, MEDDIC, or we build one with you if you're running off vibes and instinct, which honestly most teams are)
🔸Reps see exactly where they stumbled and what to say instead
🔸Managers get rep-level visibility into every rep's gaps without sitting on every call
🔸Works with any sales motion: inbound, outbound, enterprise, transactional
🔸Your reps don't walk into calls hoping they remember their training.
They walk in having already won the conversation.
Basically cheating. We're fine with that.
The part most tools skip: adoption. Every customer starts with a PowerSprint → we come in, customize FireCoach to your exact methodology, and we stay until your team is actually using it and getting results. Not a help doc. Not a Loom walkthrough. Us, there, making it stick.
Tool and team. You're not doing this alone.
I'll be in the comments all day with @thisiskp_ @yyogeshwar @vishal_maurya03. If you run a sales team, I want to hear what's actually broken. I'll be straight with you about whether FireCoach fixes it.
Good product, 1 question though - How do you keep the methodology scoring accurate—is it just keyword matching, or does it actually evaluate the quality of a rep's response?
Hey PH fam 👋
Thrilled to hunt FireCoach today. This problem statement resonated immediately.
As a sales leader and life long business owner, @midori_verity has seen the same revenue leak at every company she's touched. Not a people problem. Not a product problem. A readiness problem.
Most reps walk into their first real calls carrying half a playbook and good intentions. The coaching they needed happened in someone else's 1:1. The manager with the right instincts was already in 12 other meetings. By the time the gap shows up, it's showing up in the pipeline. So she teamed up with @yyogeshwar and built a solution for this: Firecoach.
FireCoach moves the coaching before the damage happens.
→ 🔸 Reps practice against AI that mirrors your actual buyer conversations
→ 🔸 Sessions scored against your methodology: Gap Selling, SPIN, MEDDIC, or built from scratch
→ 🔸 Every rep gets visibility into their own weak spots before a manager has to point them out
→ 🔸 Managers see rep-level patterns without adding a single meeting to their calendar
What I find most compelling is what happens after you sign up. Most tools onboard you and disappear. FireCoach runs a PowerSprint where the team comes in, customizes everything to your motion, and stays until adoption is real. That's a fundamentally different kind of commitment.
PS: I've enjoyed being an advisor to the team and truly believe they are a powerhouse combo!
The team is in the comments all day. If something in your sales pipeline is quietly bleeding, go tell em what it is. 🙏
The strongest part here is tying coaching back to real calls and outcomes, not just making roleplay feel realistic.
One thing I’d watch carefully: scorecards can accidentally reward reps for sounding like the methodology instead of actually moving the buyer forward. I’d want every coaching note to keep a source trail: the exact call snippet, the outcome it correlated with, and whether a manager agreed with the interpretation.
That would make the “clone the top performer” promise much more trustworthy, because the team can see what was copied, what was inferred, and what still needs human judgment.
Nice idea, would be very beneficial for my team as well. What CRM can you integrate? I'm assuming SalesForce, how about SAP CRM?
So how do you train AI on what's in people's heads? Do I need to record my sessions and AI trains on that? And how long will it take to replicate what my best sales person would do?
Congrats on your launch!! Do you tie the coaching insights back to CRM outcomes over time, or is it mainly performance inside the roleplay?
About Firecoach AI on Product Hunt
“AI roleplays that turn reps into top performers”
Firecoach AI launched on Product Hunt on May 29th, 2026 and earned 174 upvotes and 19 comments, placing #6 on the daily leaderboard. FireCoach.ai is the fastest way to clone your sales methodology and coach every rep on your team — at scale, without adding headcount. Build custom AI sales bots trained on your playbook, run rep roleplays, get scored feedback, and identify coaching gaps before they show up on a lost deal.
Firecoach AI was featured in Sales (21.8k followers), SaaS (42.2k followers) and Artificial Intelligence (469.6k followers) on Product Hunt. Together, these topics include over 149.8k products, making this a competitive space to launch in.
Who hunted Firecoach AI?
Firecoach AI was hunted by KP. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Firecoach AI stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
KP
Hey Product Hunt 👋
I'm Midori, founder of FireCoach.ai. I've been in sales long enough that I've watched the same thing break revenue at every company I've touched. Two exits in, I finally stopped accepting it.
Here's the loop. You hire a rep. You onboard them, pair them with a manager, hand them the playbook (which they skim once and never open again, and you know this). The manager coaches the two or three reps they actually have bandwidth for. Everyone else wings it.
The ones who need help most are the last ones to get it. Usually caught in a deal review, after the pipeline damage is done.
Your best methodology lives in your top coach's head. There's only one of them. And they're already in 12 other meetings.
I talked to 100+ sales leaders in the last year. Every single one said some version of "I can't be everywhere at once." A few of them said it while actively being somewhere they didn't want to be.
So I built FireCoach.ai.
FireCoach loads every rep with your methodology before they ever get on a live call. They go in knowing the objections, knowing the right answers, knowing exactly how to deliver them.
Like having the test questions the night before.
🔸AI bots run the exact buyer conversations your reps will face, before they face them live
🔸Every session scored against your methodology (Gap Selling, SPIN, MEDDIC, or we build one with you if you're running off vibes and instinct, which honestly most teams are)
🔸Reps see exactly where they stumbled and what to say instead
🔸Managers get rep-level visibility into every rep's gaps without sitting on every call
🔸Works with any sales motion: inbound, outbound, enterprise, transactional
🔸Your reps don't walk into calls hoping they remember their training.
They walk in having already won the conversation.
Basically cheating. We're fine with that.
The part most tools skip: adoption. Every customer starts with a PowerSprint → we come in, customize FireCoach to your exact methodology, and we stay until your team is actually using it and getting results. Not a help doc. Not a Loom walkthrough. Us, there, making it stick.
Tool and team. You're not doing this alone.
I'll be in the comments all day with @thisiskp_ @yyogeshwar @vishal_maurya03. If you run a sales team, I want to hear what's actually broken. I'll be straight with you about whether FireCoach fixes it.
Try it free at firecoach.ai 🙏