Figo watches your competitors so you do not have to. Every week it checks their rankings, new pages, blog posts, Google Ads, Meta ads, TikTok ads, Instagram, Facebook and Reddit, plus what ChatGPT, Claude, Gemini and Perplexity say when buyers ask for a recommendation. Monday morning you get a short briefing: what changed, what it means, and one thing to do about it. Add your website and it finds the competitors for you.
Hey Product Hunt,
I run a small white label SEO agency. Every month a client asked the same question: what are our competitors actually doing? Answering it took me half a day of tabs. Ahrefs for rankings, the Meta Ad Library, the Google Ads Transparency Center, their blog, their pricing page, Reddit. By the time I had an answer it was already old, and I still had to turn it into something the client could act on.
Figo does that half day automatically, every week.
You give it your website. It finds your competitors from search data, then checks nine things for each one: rankings and traffic, new pages, blog posts, Google Ads, Meta ads, TikTok ads, Instagram, Facebook and Reddit mentions. It also asks ChatGPT, Claude, Gemini and Perplexity the questions your buyers ask, and records who gets named.
Monday morning you get a briefing written in sentences, with your numbers next to theirs and one thing to do. A real one from this week: "Flatrate Moving runs 25 Meta ads, you run 0. Open the Meta Ad Library, write down the three offers they repeat, then decide if one fits your 5.0 rating and 530 reviews."
Every screenshot here is real data from real moving companies, not a demo.
Three things I would like your opinion on:
1. AI visibility. Nobody agrees yet on how to measure whether the assistants recommend you. I ask the same buyer questions every Monday and track the share of answers where each business is named, with citations counted separately. Is that how you would measure it?
2. The briefing. Is it specific enough to act on, or still too vague?
3. Agencies. One account covers five businesses and each client gets a live report link. Is that the right shape, or would you rather have something else?
I am here all day. Tell me what is missing.
The AI-answer tracking piece is the part I'd want to stress test - asking ChatGPT/Claude/Gemini/Perplexity "who gets named" is only as stable as those models' answers are from one query to the next. Do you run each question multiple times per week to smooth out the variance, or is it a single snapshot? A competitor briefing that flips based on model randomness rather than an actual ranking change would be worse than not tracking it at all.
About Figo on Product Hunt
“See every move your competitors make”
Figo launched on Product Hunt on September 17th, 2026 and earned 110 upvotes and 6 comments, placing #9 on the daily leaderboard. Figo watches your competitors so you do not have to. Every week it checks their rankings, new pages, blog posts, Google Ads, Meta ads, TikTok ads, Instagram, Facebook and Reddit, plus what ChatGPT, Claude, Gemini and Perplexity say when buyers ask for a recommendation. Monday morning you get a short briefing: what changed, what it means, and one thing to do about it. Add your website and it finds the competitors for you.
Figo was featured in Analytics (173.7k followers), Marketing (468.4k followers) and SEO (38.1k followers) on Product Hunt. Together, these topics include over 109.4k products, making this a competitive space to launch in.
Who hunted Figo?
Figo was hunted by Ned Mehic. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Figo stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Ned Mehic