Expertise AI is where GTM experts monetize their playbooks as protected Al skills. Each expert gets a storefront where businesses demo and install these skills on a subscription, and gets paid every time one runs.
Hey Product Hunt! Hao here, founder of Expertise AI.
Human expertise is the most valuable asset in the world, and it's the only one with no infrastructure. Money has banks. Content has platforms. Code has repos. But the way the best GTM people share what they know hasn't changed in decades: you give it away as content, spend hours explaining it on calls, or hand over a file and lose control of it forever. The moment your playbook leaves your hands, it stops being yours.
So we built the missing infrastructure. On Expertise AI, you publish your playbooks as AI skills on a storefront of your own. Businesses demo them for free, install them in one click, and the skill personalizes itself to their business, their ICP, their stack, without you running a single setup call. You choose whether your playbook stays locked so nobody can ever see inside it, or goes open-source for the world. Either way, your name is on it, and you get paid while it runs. We think this is the start of the AI skills economy, and GTM is just where it begins.
The thought we kept coming back to while building: you built it, you own it. Everything in the product flows from that one idea.
We're launching today with our founding experts, and founding spots are open. If you're sitting on playbooks that work, we'll build your first skills with you and migrate your existing files free.
I'll be here all day. I'd especially love your hardest questions about how we protect what experts publish, because that's the part we built first. And if you've ever tried to productize your own expertise, tell me where it broke down. That's the exact problem we're working on.
Pay-per-run is interesting because revenue and COGS finally share the same unit. I’d put gross profit per skill run right next to usage — otherwise the most popular skill could quietly become the least profitable one.
The strongest part for me is repeatability. Getting a good AI result once is easy; getting the whole team to reproduce it is much harder.
A lot of the sharpest GTM operators have no interest in filming a course, and you found them a way in through the work itself. Really glad to see this one out today.
I joined Expertise because the best AI shouldn’t come from better prompts. It should come from better people. Excited to help build a world where experts can turn what they know into skills they own, protect, and get paid for.
I'm one of the engineers at Expertise. The thing that still feels a little like magic to me: the same expert skill installed by two different companies produces genuinely different, correct output for each , because at install it learns your ICP, your stack, and your pipeline, not a generic template. The expert writes the judgment once; the execution is yours. Demoing one impressive run is easy. Making one playbook adapt to a thousand different businesses without the expert doing setup calls is the actual product.
Really excited to see this launch come to life! So much knowledge lives in people’s heads, gets buried in docs, or disappears after a one-off call. Expertise helps turn that hard-earned judgment into something teams can actually use, while keeping it protected and owned by the people who created it.
Proud to be part of the team behind this.
I work on the engineering side of Expertise, and the part I’m proudest of is the boundary we’ve built between the expert, their playbook, and the customer’s data. A protected skill can run against a team’s CRM, inbox, and other tools without exposing the underlying instructions to the buyer, or exposing the buyer’s data to the expert.
Making an agent produce an answer is the easy demo. Making it useful while preserving ownership, permissions, and approval boundaries is the actual product.
Marketing at Expertise here. I spent the last few months sitting on calls with GTM experts, and almost every call had the same moment. They'd light up describing a playbook they'd refined over years, then catch themselves with some version of "but I can't just hand that out." These are people who teach for a living, and even they had a drawer of stuff they'd never share because sharing meant losing it.
For most of them, the thing that sold it wasn't the monetization pitch, it was seeing the lock on their own skill for the first time. If you're browsing the launch, open a couple of the expert storefronts, that's where the whole idea clicks.
GTM experts who've run workflows manually every day are giving that away those skills as free MD files sitting in someone's downloads folder, never opened. The moment something's free, its perceived value drops to zero.
So we went the other way. The IP can't be copied or owned, only run. Expert gets paid. Buyer actually uses it.
What stands out to me is that Expertise AI isn’t just another agent builder—it gives experts a way to turn the judgment behind their work into something executable, protected, and monetizable. That feels much more valuable than simply selling another course or static playbook.
I’m curious how you prevent a protected skill from being reverse-engineered through repeated runs or carefully designed inputs. If that layer works well, this could become a genuinely interesting marketplace for professional expertise. Congrats on the launch!
The CRM plus email combination makes the stalled-deal example feel practical rather than like a generic agent demo.
Congrats on the launch. The concept feels early, in a good way, there’s clearly going to be a market for reusable expert workflows, but nobody quite owns the category yet.
Interesting! Might have some interestings playbooks on there! Will give it a try!
There are plenty of agent builders now, but fewer products focused on distributing the judgment and process behind a good agent.
Sharing a workflow as a skill instead of a long setup guide could remove a lot of friction for non-technical teammates!
Super nice. How do I share my custom skills with others? Also what kind of playbooks can I publish
I would try this first for the recurring tasks that currently require five tabs, three tools, and a lot of copying between them.
About Expertise AI on Product Hunt
“Turn your GTM skills into recurring revenue”
Expertise AI launched on Product Hunt on August 26th, 2026 and earned 339 upvotes and 103 comments, earning #2 Product of the Day. Expertise AI is where GTM experts monetize their playbooks as protected Al skills. Each expert gets a storefront where businesses demo and install these skills on a subscription, and gets paid every time one runs.
Expertise AI was featured in Marketing (467.5k followers), SaaS (43.8k followers) and Artificial Intelligence (477k followers) on Product Hunt. Together, these topics include over 250.3k products, making this a competitive space to launch in.
Who hunted Expertise AI?
Expertise AI was hunted by Zac Zuo. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Expertise AI stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Zac Zuo
Hey Product Hunt! Hao here, founder of Expertise AI.
Human expertise is the most valuable asset in the world, and it's the only one with no infrastructure. Money has banks. Content has platforms. Code has repos. But the way the best GTM people share what they know hasn't changed in decades: you give it away as content, spend hours explaining it on calls, or hand over a file and lose control of it forever. The moment your playbook leaves your hands, it stops being yours.
So we built the missing infrastructure. On Expertise AI, you publish your playbooks as AI skills on a storefront of your own. Businesses demo them for free, install them in one click, and the skill personalizes itself to their business, their ICP, their stack, without you running a single setup call. You choose whether your playbook stays locked so nobody can ever see inside it, or goes open-source for the world. Either way, your name is on it, and you get paid while it runs. We think this is the start of the AI skills economy, and GTM is just where it begins.
The thought we kept coming back to while building: you built it, you own it. Everything in the product flows from that one idea.
We're launching today with our founding experts, and founding spots are open. If you're sitting on playbooks that work, we'll build your first skills with you and migrate your existing files free.
I'll be here all day. I'd especially love your hardest questions about how we protect what experts publish, because that's the part we built first. And if you've ever tried to productize your own expertise, tell me where it broke down. That's the exact problem we're working on.
Learn more: https://www.expertise.ai/