Engine Room Media

We Run The Numbers. You Run The Show.

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Hey Product Hunt. Keith here, co-founder and CEO of Engine Room.

We built the tool we wished existed, just for ourselves at first. Then we realized the entire creator economy needed it, not just the handful of creators we were investing in directly.

Before this was a product, my co-founder David and I worked directly with a handful of creators, pulling their YouTube, Spotify and Patreon numbers by hand to answer a few questions: can this creator grow, and if so how? What's actually working? Should we invest in them?

The answer was almost never obvious from the surface, or to the creator themself. In fact, all their platform data was overwhelming to them. The video that felt like a hit wasn't the one driving subscribers. The platform with the most views wasn't the one making the most money. But we could use analytics to find patterns and isolate outliers that pointed to real opportunities.

At first we built this analytics and insights engine to make ourselves better opportunity spotters and investors. Then we decided to turn it into something any creator could use on their own, no analyst or spreadsheet required. Because this would help everyone - us, Creators, businesses that use content marketing on social, and even the platforms they are on. The entire ecosystem.

Curious for this crowd: if you're a creator, or work with one, what's the one number you wish you could see clearly across platforms but can't today? Want to know what we should build next.

Hi Product Hunt!

I’m David Harleston, co-founder of Engine Room Media. I’ve spent
my career in media, from Def Jam to Current TV, working wherever great content,
culture and audiences meet. My founding partner, Keith Quinn, has led digital
teams at Paramount and knows better than almost anyone what it takes to build
and grow audiences at scale.

Between us, we’ve seen what’s possible when media businesses
have the right data. We’ve also seen how rarely creators get it.

Engine Room didn’t start as a product.

In the beginning, we built the technology for our own work with
creators. We used data to spot opportunities, find out what was working and
help creator businesses grow.

And it worked. The creators we worked with grew, and we
understood their audiences in ways they’d never been able to before.

Then we saw the bigger opportunity

Over time we realized the technology itself was the bigger
story. We could only work closely with a handful of creators. If we built it
into a platform, every creator could get the same kind of insight that used to
be reserved for major labels, networks and studios.

That’s what Engine Room Media is: the tools we built for
ourselves, now built for everyone.

We’d love for you to try it and tell us what you think. Keith
and I will be here in the comments all day!

From the engineering side of Engine Room, creator data is one of the messiest challenges I've worked on. Every platform reports differently, and they're constantly changing how they do it. One piece the team spent a lot of time, and I am especially proud of is our conversion tracking system. Having that first-party data lets creators see which post actually led to something instead of guessing.

Hey Product Hunt!

I’m Marc, Head of Brand & Design at Engine Room Media, and a seasoned designer/developer who you might recognize from my past works on Product Hunt, like DAYYO. I’m excited to finally share what we’ve been building.

Why it looks the way it does

Most analytics tools look like the exact same SaaS dashboard: dense grids, tiny charts, and a lot of guessing about what actually matters. Sites like PostHog stirred me away from the fairly standardized Anthropic design scheme, showing that analytics software can have personality without sacrificing power.

Our goal was to create something that feels familiar to the tech world while standing out in a crowded room. We wanted Engine Room to feel approachable, human, and grounded. To bring that to life, I built our visual identity around sketched character illustrations representing Creators, juxtaposed with technical machinery elements that echo our name. The core idea is simple: we’re the crew behind the scenes running the machinery that powers your creator business.

Who we built it for

We kept two kinds of creators in mind:

• Creators who just want clear direction: You shouldn’t have to decode a wall of charts to know what’s working. Engine Room delivers plain-language recommendations on what step to take next.

• Creators who want to dig into the details: Everything backing those recommendations is available for you to explore, filter, and question.

Neither group should have to settle for a tool built exclusively for the other.

Where it comes from

As the sole designer on this project, Engine Room is the culmination of everything I’ve learned across product design, advertising, brand identity, motion graphics, and front-end development.

In past media and advertising campaigns, having deep, connected insights into audience behavior was standard practice. Individual creators rarely get that level of holistic clarity, and we built Engine Room to change that.

Why we’re building tools like SmartLinks & Media Kits

Creators today are stuck juggling half a dozen disconnected point solutions, one app for smartlinks, another for basic link tracking, and a completely separate dashboard for analytics.

We’re bringing all of those essential tools into one unified platform. By tying smartlinks, mediakits and creator tooling directly into your core analytics, you get a clear, cross-platform picture of how your audience moves between your content and converts, without the headache of stitching together disconnected services or spreadsheets.

We’d love your feedback, not just on the platform features, but on the overall design and feel of both the app and the marketing site. We’ll be in the comments section all day!