Effects SDK helps developers add production-ready AI video and audio effects to web, desktop, and mobile apps. Add background blur, virtual backgrounds, smart framing, lighting correction, beautification, overlays, avatars, and real-time noise suppression — all running client-side, without sending video or audio to our servers.
Hey Product Hunt! 👋
I’m Max, founder of Effects SDK.
Most users now expect every video app to look and sound as polished as Zoom or Google Meet. But building real-time video and audio processing in-house is hard — segmentation, rendering, browser quirks, native platforms, audio processing, performance, and edge cases add up quickly.
That’s why we built Effects SDK.
It helps developers add AI video effects and real-time audio noise suppression directly into their own apps — background blur, virtual backgrounds, smart framing, lighting correction, beautification, overlays, avatars, and clean audio.
Everything runs client-side on the user’s device, and the SDK works with existing video stacks like WebRTC, LiveKit, Twilio, Agora, Zoom Web SDK, or your own pipeline.
We’re also offering 3 months of free access for Product Hunt makers building real-time video or audio products.
Would love your feedback, questions, and ideas 🙌
Since Effects SDK runs entirely client-side, how does performance hold up on lower-end devices when you stack multiple effects together, like background blur plus noise suppression at the same time?
Real-time is the word that makes or breaks this for me. I cut a lot of screen-recorded product demos, and the effects I care about (blur, denoise, auto-captions) are cheap to run after the fact but brutal live. What's the latency budget on the audio side before it drifts out of sync with the video? That's usually where "real-time" quietly becomes "near-time."
Client-side and on-device is exactly why I'd reach for this over a server-side pipeline — for a privacy-sensitive app it means the video frames never leave the browser. On the plumbing: what's the added bundle weight, and does the segmentation model require WebGPU or is there a WASM/CPU fallback for users on older machines? Trying to gauge how gracefully background blur degrades on a low-end laptop before wiring it into an existing WebRTC stack.
Amazing work, congrats on the release! I'm currently using your previous SDK for virtual backgrounds in my app AlterCam, and it's been a great experience. I'll definitely be checking out and testing the new Effects SDK soon. Best of luck on Product Hunt! 🙌
Really like that everything runs client side, keeping raw video and audio off your servers is a smart privacy first way to handle real time effects.
How does performance hold up on lower-end mobile devices when running multiple effects like background blur and noise suppression at the same time?
background blur and noise suppression running straight in the browser felt surprisingly smooth on my laptop, no server round trips in sight.
Looks like a useful SDK for adding creative effects quickly. How simple is the setup for developers and does it work smoothly with existing apps?
@maxim_troshin Have you had anyone choose a simpler solution instead of this and why?
@anton_tushmintsev How do you decide when adding another effect is actually worth it?
@maxim_troshin Was there ever a point where you felt the SDK was becoming too feature heavy?
@maxim_troshin Do most developers actually use all these effects or just a handful?
@maxim_troshin Which feature has delivered the biggest impact for your users so far?
me enjoyed seeing so many effects in one SDK. Could developers enable only selected features to reduce app size? That would make integration more flexible.
@maxim_troshin Love that everything runs client side. Huge win for privacy and latency.
qq. can devs adjust the threshold levels for features like background blur intensity or noise suppression aggressiveness via the API? by the way congrats👏 for launching @maxim_troshin
me thinks the effect collection looks useful for many apps? could lightweight quality settings help developers support more devices easily?
About Effects SDK on Product Hunt
“AI video & audio effects SDK for real-time apps”
Effects SDK launched on Product Hunt on July 11th, 2026 and earned 382 upvotes and 35 comments, earning #1 Product of the Day. Effects SDK helps developers add production-ready AI video and audio effects to web, desktop, and mobile apps. Add background blur, virtual backgrounds, smart framing, lighting correction, beautification, overlays, avatars, and real-time noise suppression — all running client-side, without sending video or audio to our servers.
Effects SDK was featured in Meetings (6.5k followers), Artificial Intelligence (473.2k followers) and SDK (793 followers) on Product Hunt. Together, these topics include over 109.5k products, making this a competitive space to launch in.
Who hunted Effects SDK?
Effects SDK was hunted by fmerian. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
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