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ECPower Segment Management

A digital reality of customer journey map for DTC brands

SaaS
E-Commerce
CRM

A completely new idea of CRM for DTC brands and Shopify merchants. Manage customers by behavior segment, track population and revenue daily. Transform your envisioned 'customer journey map' into digital reality, discover better path to profitable segment.

Top comment

Hey Hunters👋 💭Imagine: you're a digital marketer for a DTC brand with over 100k customers. Do you think anyone is seriously digging through each and every customer page of a traditional CRM (Customer Relationship Management) software? — Absolutely not. 💡That’s why we built a CRM on the segment layer — to capture customers who share the same preferences, needs, or behaviors, uniting them into a single, actionable audience. With segments as the "Operating System", we’re reshaping CRM: 🗺️Customer Journey Map - a dynamic view of how your customers move across segments. 📈Track KPIs and revenue on segment basis, so you know where to target anytime. 📝Log activities at the segment level for a summarized picture of interactions. 🔍Discover unique behaviors that set each segment apart to craft resonant strategies. You can seamlessly sync ECPower with any MA tools to implement segment-driven strategies🚀 It’s CRM, evolved. Ready to shift from pages to progress?

Comment highlights

I find pre-built strategies like cross-buying behavior and follow-up purchases are exactly what I need to jumpstart my marketing campaigns

This app simplifies retention marketing. By tracking customers at risk of churning and targeting profitable segments'it makes campaign planning a breeze.

I really appreciate the focus on behavior-driven segments. It's so useful to track customers' unique behaviors'making easy to refine engagement strategies.

Looks really promising and useful! Reaching out with tailored messages for various user groups seems like something that would make my life easier as well! Cudos Omi and team for a product well executed!

Congrats on this launch! A smart, innovative tool to help brands manage behavior-driven segments.

This is a fantastic approach to CRM, especially for DTC brands! @umisea, I love the idea of focusing on behavioral segments instead of traditional methods. It's so much more efficient to track KPIs and revenue at the segment level, allowing marketers to optimize strategies in real-time. I'm excited to see how ECPower will integrate with other MA tools to streamline processes. This truly is CRM evolution in action!

So this new CRM tool aims to transform the customer journey map into a digital format for DTC brands, but isn't this just another feature-laden software that companies might not have time to fully utilize? Seems like it's trying to be everything at once, might overwhelm the users instead of actually helping them, maybe focus on doing one thing really well instead of trying to cover all bases

When I thought my segments couldn’t get any more fragmented, ECpower would save the day! 😅 Does this mean I’ll finally stop spending 30 minutes figuring out where to send my email campaigns? Asking for a friend… Also, what’s the most unexpected benefit you’ve seen users get from managing segments better?

I like the idea of segment-based CRM but I'm not sure if it'll solve the real issue people are facing, traditional CRMs may be clunky but they offer a depth this seems to skimp on, anyone else worried this oversimplifies things?

It's great that you can view customer data on Shopify. The UI for creating customer journey maps looks user-friendly. It's exciting to see a product targeting global markets from Japan! Wishing you all the best!

Congrats on the launch! As I’m also building the product for global market and watching PH, this launch is huge booster for me, and other Japanese people. Go ECPower!!

This is the most impressive Shopify app I've encountered this year🚀 It exceeded my expectations in every way!

Very useful tool! Can the platform integrate with third-party apps or tools for a more comprehensive marketing and sales strategy? Anyways congrats @umisea

The CRM functionality in ECPower Segment Management is fantastic! Being able to manage customer segments based on behavior has streamlined our approach to targeted marketing. It’s so simple to use, and the insights it provides have been crucial for boosting our revenue.

ECPower Segment Management has revolutionized how I manage my customer base! The ability to track customer behavior in real-time and segment them accordingly has helped me tailor my marketing efforts much more effectively. I love how it maps the customer journey digitally, making it easier to spot profitable segments and optimize conversion strategies. The daily tracking of population and revenue gives me immediate insights into what's working. It's honestly a must-have for DTC brands wanting to scale!

Turning the customer journey map into a digital tool is smart, potentially streamlining how we identify and capitalize on profitable segments. Excited to see how this pans out in boosting both customer engagement and revenue!

Congratulations on the launch! It's awesome to see products emerging beyond just AI tools based on GPT chat APIs