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Double

Design your own stock index

Fintech
Investing
Finance

Design & invest in your personalized stock index, advised & tax-optimized by Double. No AUM fees, just world-class portfolio tools for everyday investors.

Top comment

Hey hunters! JJ here 👋 and I’m very excited to introduce Double today! Double let’s anyone design and invest in their own Stock Index. 🛠️ How Double Works --------------------------------------------------------- - 🧠 Choose Your Strategies: Start by selecting one or more of our 20+ pre-built direct indexed strategies, focusing on broad markets like the S&P 500, specific sectors, industries, themes, or even custom groupings (think: all publicly traded YC companies) - ⚙️ Customize, Combine and Make Your Own: We let you easily deeply customize your strategies, tilting towards or against your hunches on a stock or sector level. You can also create your own baskets using our stock and ETF screener. - 🤖 Tax-Optimized Automation: Sit back as Double handles the complexities of trading, employing tax-aware rebalancing and tax-loss harvesting (if eligible) with the aim of maximizing your after-tax returns. We continuously monitor your portfolio, considering factors like market drift, tax implications, and transaction costs before making any trades. - 🔀 Flexible Portfolio Adjustments: Easily modify your investments all at once or gradually over time. Dollar-cost averaging is built in, allowing you to invest consistently regardless of market conditions and reduce timing risks. 💡 Common Use Cases --------------------------------------------------------- - 💼 Big Tech Employee Seeking Diversification: If you work at a major tech company, use direct indexing to remove your employer's stock from your portfolio and even reduce the overall weighting of the tech sector. - ⏸️ Temporary Risk Reduction: Easily schedule recurring portfolio changes to shift your investments into a less volatile strategy for a specific period, like the next six months. - 🎯 Individual Stock Picks: Believe in the continued success of ZYN or have a basket of favorite fast-casual restaurants? Allocate a portion of your portfolio to a custom basket of stocks. Our built-in backtesting within the stock screener even lets you see how your basket would have performed historically. 💰 Cost-Effective Investing --------------------------------------------------------- - 💵 Worried about high fees? We charge a nominal $1 per month, and your first six months on the platform are completely free! 🚀 Our Motivation --------------------------------------------------------- - 🏦 Traditionally, sophisticated financial tools like direct indexing and tax-loss harvesting were only accessible through high-priced financial advisors. While DIY options existed, they often involved tedious spreadsheets and manual trade execution. Double was created to democratize access to advanced portfolio optimization tools, making investing both powerful and user-friendly. 💬 We're excited to hear your thoughts and welcome any questions you may have!

Comment highlights

What an exciting concept, JJ! The ability to design a personalized stock index is truly a game-changer for investors, both experienced and newcomers alike. Your focus on tax optimization and ease of customization significantly lowers the barrier for entry into sophisticated investing strategies, which I really appreciate. The flexibility for adjustments based on market conditions is impressive. I can see this becoming a go-to platform for many. Congrats to you and the whole team on this innovative launch! Looking forward to seeing how it evolves in the future.

Congrats on the launch, @jj_maxwell! 🎉 Double sounds like a game-changer for everyday investors! The ability to design and invest in a personalized stock index without the hefty AUM fees is truly impressive. The combination of customizable strategies, tax-optimized automation, and flexible portfolio adjustments makes it a comprehensive tool for anyone looking to optimize their investments. Plus, the cost-effective pricing is a huge win! 🚀 Can't wait to see how Double democratizes access to advanced financial tools. Best of luck! 💼💡

This is a pretty cool tool for those who know what they are doing, but also for the average joe who wants to customize. I think the big use case is if I can replicate an ETF and get it to auto balance, then I can save on the fees. Even 0.09% adds up for SPY. This is pretty cool tool! I love how you are honest with your business model - you want to make money like RobinHood and those with 0% commission fees. It's important for people to know. Congrats on the launch @jj_maxwell and team! Please let us know when you are in Canada here :)

Hey JJ and fellow hunters! 🙌 I just checked out Double, and I'm blown away by how accessible and customizable it is! 🤯 The ability to design my own stock index and have it tax-optimized without those pesky AUM fees is a game changer. The pre-built strategies are a fantastic starting point, but the real magic is in the customization options. The fact that I can tailor my portfolio down to individual stocks or sectors is something I’ve been dreaming of. The tax-optimized automation is a lifesaver—finally, a tool that does the heavy lifting for me! And for just $1 a month after the first six free months? That's a no-brainer. 💸 Shoutout to the @jj_maxwell team for democratizing these powerful financial tools! Can't wait to dive in and start customizing my portfolio. 🚀

Love the customization options. How does Double handle the tax optimization in real-time? Is it automatic?

Love the idea of creating a personalized stock index! Feels empowering for everyday investors.

This should be useful for a good number of people. Great Idea!! Great Work Team Double!!

fact that it automates tax loss harvesting and rebalancing is a huge saving of time. Plus, no AUM fees That’s a win for me managing my own investment

Tailoring portfolios to fit personal interests and strategies is really convenient. I love how this approach makes investing straightforward while still allowing for customization. it feels like the perfect for balance!

for me who want full control over their portfolios without paying extra fees this platform is turning point.The direct indexing feature is something I’ve been looking for!

it has the potential to democratize investment management, making it both exciting and inclusive for retail investors.

JJ & Team - congrats on the launch! Very exciting, looking forward to what is to come.

everything in one account, from direct index funds to tx optimization, makes it feel really streamlined. definitely curious to see how this stacks up over time

Never invested in stocks/indexes before, but just being able to play within your interface and see potential backtested annual returns makes it a ton of fun. Amazing product!