Cutio

Skip YouTube sponsors with AI, even on TV

Chrome Extensions

Artificial Intelligence

YouTube

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The TV pairing is the most interesting part here for me. Browser sponsor skipping is useful, but making it work on YouTube TV feels like the real unlock. My only concern would be false skips on creators who blend sponsors into the actual content.

@brolnickij What does usage actually look like? Are people mostly using Cutio on long-form content where the time savings are meaningful, or are they turning it on for everything they watch regardless of video length?

@brolnickij Creators have become increasingly dependent on sponsorship revenue, and many are actively designing integrations that feel less like ads and more like part of the video itself.

That seems like it creates an interesting challenge. The better creators get at making sponsorships feel natural, the harder they become to detect.

Has the detection problem become more difficult over time as creator behavior evolves, or has the improvement in AI models been keeping pace with that change?

@brolnickij I think the interesting question here isn’t whether people want to skip sponsor segments. Everyone does.

What I’m trying to understand is whether this remains accurate as creators adapt. More and more YouTubers are blending sponsors directly into the content instead of treating them as a separate block. Some channels even make the sponsor part entertaining enough that viewers don’t necessarily want it skipped.

Does that create a moving target for Cutio?

The other thing I’m wondering about is whether transcript analysis is enough on its own. A lot of YouTube content relies on context, tone, visuals, or transitions that don’t always show up clearly in transcripts. Have you found cases where the transcript suggests something is a sponsor segment but the actual video context says otherwise?

Also, what’s the long-term moat here? If transcript access and models continue to improve, it feels like detecting sponsor reads becomes increasingly commoditized. Is the real value in the detection itself, the TV experience, the shared cache, or something else entirely?

The problem is obvious and the solution is easy to understand, but I’m curious which part of the business you think becomes harder over the next few years rather than easier.