Hugo is an AI agent built to offload companies from repetitive support queries. It resolves conversations and automates tasks end-to-end, safely. Built by the team behind Crisp, Hugo brings production-grade AI support to any business, without fragile workflows or per-resolution fees.
Today I’m delighted to hunt Hugo, built by the team behind Crisp.
It is clear to me that support chatbots no longer fit with the world we live in anymore.
Speaking with @baptistejamin, I understood why they had to rebuild everything from scratch, 10 years after launching Crisp, what a rebirth!
The amazing thing is, Hugo is not just a brand, it’s built as a separate product that fits in the era of AI Agents
Early users (including myself) are already seeing impressive results in their trial:
✅ 28 000$ worth of money saved thanks to automated conversations for an e-commerce business
✅ In terms of automation, a finance management app doubled their AI resolution rate from 20% with the previous bot to 40% with Hugo AI.
✅ An e-commerce business managed to get only 19% of its total conversations to be escalated to the support team.
As you can see, teams around the world are already using Hugo to reduce support workload without losing the human touch.
The product is live today and ready to test. In the meantime, the founding team (add valerian/baptiste) will be here all day, to answer all your questions! 👋
Love the headline! "The AI Agent that doesn't charge 1$ per support ticket" 🤣 👏
Working with Crisp since 2 years. very useful and looking forward to discover Hugo !
@baptistejamin is one of the best founders! LeadDelta has been on Crisp since 2020, while still in the testing phase.
Pretty excited about Hugo! Product follows its founders product vision DNA. Simple yet really powerful !
Congrats on launch 👏
Quick Q: do you already have hard limits on OpenAI spend?
Seen agents burn budgets fast post-launch.
This is cool, congrats on the launch! Curious about how Hugo improves its performance as we use it over time?
Congrats on the release. I’m curious what a transition from a Fresh setup would look like?
As a big fan of All-in-one solutions, the all-in-one solution for customer support looks very promising to me! Good luck with the launch!
Crisp is a great product. Looking forward to how the new launch makes it even much better...
Big congratulations 🎉
Congratulations! Kudos for this amazing work of rebuilding the experience 👍
Congratulations on the launch guys! An exciting product with a real focus on a tailored experience for each customer 👏
Definitely recognize Crisp in "Hugo isn’t built for trends. It’s built to be fast, modular, and designed to evolve with how businesses support their customers in the next decade."
And the video demo is 🔥 btw
Congrats on the launch — love how Crisp unifies multichannel support with AI to keep conversations fast, contextual, and still human at scale.
