Hugo is an AI agent built to offload companies from repetitive support queries. It resolves conversations and automates tasks end-to-end, safely. Built by the team behind Crisp, Hugo brings production-grade AI support to any business, without fragile workflows or per-resolution fees.
Today I’m delighted to hunt Hugo, built by the team behind Crisp.
It is clear to me that support chatbots no longer fit with the world we live in anymore.
Speaking with @baptistejamin, I understood why they had to rebuild everything from scratch, 10 years after launching Crisp, what a rebirth!
The amazing thing is, Hugo is not just a brand, it’s built as a separate product that fits in the era of AI Agents
Early users (including myself) are already seeing impressive results in their trial:
✅ 28 000$ worth of money saved thanks to automated conversations for an e-commerce business
✅ In terms of automation, a finance management app doubled their AI resolution rate from 20% with the previous bot to 40% with Hugo AI.
✅ An e-commerce business managed to get only 19% of its total conversations to be escalated to the support team.
As you can see, teams around the world are already using Hugo to reduce support workload without losing the human touch.
The product is live today and ready to test. In the meantime, the founding team (add valerian/baptiste) will be here all day, to answer all your questions! 👋
Love the positioning : production-grade AI support without per-resolution fees is the model many teams need. Offloading repetitive queries is the easy part; the hard part is safe automation end-to-end (permissions, actions, audit trail, fallbacks). Since this comes from the Crisp team, I’m expecting tight integration and operational reliability. Question : what are the main “safety rails” (approval flows, tool permissions, logging) and which channels are supported out of the box ?
I've been a fan of Crisp.Chat for a while now, and seeing this come out, I find it really cool. Well done to the team. I look forward to not having to pay crazy amounts of money just to do basic things and save myself some time.
I pretty love Hugo, the product design and philosophy of Hugo just keep inspiring me
Impressive to see real resolution rates, not just chatbot claims — curious how Hugo handles edge cases without breaking the human feel.
Nice positioning. Curious how you measure AI resolution rate vs escalation to humans in practice?
Love the headline! "The AI Agent that doesn't charge 1$ per support ticket" 🤣 👏
In projects like this, language support is always a challenge, especially for less common languages. How did you solve this? And which languages are supported overall?
Bravo pour le lancement. Intéressant de voir un vrai agent IA pensé pour la prise de décision et pas juste un chatbot. Curieux de voir les retours en production sur des volumes élevés.
Working with Crisp since 2 years. very useful and looking forward to discover Hugo !
@baptistejamin is one of the best founders! LeadDelta has been on Crisp since 2020, while still in the testing phase.
Pretty excited about Hugo! Product follows its founders product vision DNA. Simple yet really powerful !
Congrats on launch 👏
Quick Q: do you already have hard limits on OpenAI spend?
Seen agents burn budgets fast post-launch.
This is cool, congrats on the launch! Curious about how Hugo improves its performance as we use it over time?
Congrats on the release. I’m curious what a transition from a Fresh setup would look like?
