Find out what you should be making as a content creator ๐คณ๐ฟ Enter your handles ๐ธ Discover your value ๐ Start earning it ๐ Try it out: http://app.withjuly.com/creator-calculator
Hey y'all, Wells here! ๐
We work with tons of creators and recently had one (a friend) staying on our couch. He was telling me about a deal he had just landed for $250 โ this was CRAZY to me. My friend has built a sizable audience across multiple social platforms and was being significantly underpaid.
Having built July now for almost two years now, we have incredible insight into the deals that flow through our platform. When our friend began discussing his next partnership, we used July's data to negotiate a rate of $3,000. Literally, a 10x increase.
We built the Creator Calculator to make that data available to everyone. Never again get underpaid for your audience.
Please enjoy our first drop โ Iโll be responding to comments all day so ask anything you'd like!
Much love,
Wells Douraghy
Finally Iโll get the credit I deserve! Thank you July for making me literal billions of dollars, Wells youโre the best.
Pretty cool, I'll probably need to use something like this when I start reaching out to influencers!
Super cool tool, guys! Fun to play around with it. Also, the design is top tier ๐
This is a great idea and I think it's amazing. You have done a great job with this launch, congratulations.
@wellswithjuly "Creator Calculator is a game-changer for everyone in social media space! A truly incredible tool๐๐ผ
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This is a great tool for our users! Would you guys think about adding an API feature?
Always great to see more transparency around pay! I saw it mentioned here that valuation is not only based on followers, but amount of engagement from those followers. I'm curious, how does the creator's audience and niche play into the valuation?
The Indicator podcast recently did a series of episodes on the influencer industry, and one topic discussed was pay disparity for brand deals. This tool seems like a great way for creators to check theyโre being paid fairly compared to their peers!
Thanks for the feedback! We have that message to let people know why their instagram isn't show up when they put in the right name, but for cases like yours we can work on making the message clearer.
Awesome launch, @wellswithjuly ! This would have been super helpful for me when I was working as a small influencer last year starting off with YouTube and TikTok. Looks like I totally undervalued myself according to the calculator!
While the Creator Calculator from July is a practical tool, it might be oversimplifying the varied income streams and dynamic nature of content creation. Offering more detailed analytics or personalized advice could increase its usefulness. Also, its accuracy and assumptions underlying calculations aren't clear, which could affect the reliability of the results.
