CommentKeyword

Cheaper, easier Instagram comment-to-DM automation +AI Agent

Instagram

Artificial Intelligence

Marketing automation

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Hey Product Hunt! 👋 I'm Jhonny, the founder of CommentKeyword. Comment-to-DM automation for Instagram has been stuck in the same place for years: to get any real conversation going after the DM, you're usually stuck writing prompts by hand inside a big flow-builder canvas, guessing what will keep things on-topic, and re-testing every wire you connect. And most tools in this space bill you per contact in your audience, so a good growth month is also a big invoice. CommentKeyword handles the trigger the way you'd expect: detect your keyword in a comment, reply publicly, DM instantly (on Instagram's official Business API). Even on the free plan, that alone is usually enough to feel the difference: your Reel gets more comments (which Instagram rewards) and your organic reach gets higher, plus every one of those comments becomes a DM instead of disappearing into a pile someone has to answer by hand. You don't need the AI layer to see that value, setup is supereasy, less than a minute per keyword and you can even do it programatically if you want. Where it gets interesting is what happens after someone replies to that DM that part's an optional, paid layer. Instead of a prompt box and a flowchart, you describe the job in plain English and the Setup Assistant drafts the whole agent for you. Say you're a business coach who sends out free guides and meal plans: you'd type something like *"After someone gets the free guide, build rapport by asking about their business and where they're currently stuck. Once you understand their situation, qualify whether they can invest around $50/week in coaching. If yes, send them my booking link: cal.com/coachwithjhonny/strategy-call. If not yet, invite them into my $29/month community instead: skool.com/thegrowthtable."* The assistant turns that into the hook, instructions, objective, required fields, and handoff rules — you review it, test it as if you were the customer and tweak it in plain English again if something's off, then flip it live. And because you're billed per automated DM actually sent, not per contact, the price doesn't constantly creep up just because your account is growing, in the usage patterns we see most (one DM per commenter), that's typically 60-80% cheaper than the contact-based tools most people default to. Free plan is 300 DMs/month, forever, no card needed. Enough to run the whole comment-to-DM loop and feel the engagement and reach it brings before deciding if the AI layer (paid plans only) is worth adding. Would love feedback, especially from anyone who's configured an AI agent for DMs the "old" way — long prompts, manual field mapping. Does describing it in plain English actually feel easier, or does it fight you on something? If you want to actually test the AI layer instead of just reading about it: use code **PRODUCTHUNT** at signup for 30 days of Starter, free (valued 12$): 10x the DM capacity of the free plan, plus the AI agents and Setup Assistant unlocked so you can actually build one and see how it holds up. Would especially love feedback on that part. I'll be here answering you during the next days for sure.