Find who need your product right now, by spotting buying signals hidden in job posts, news, LinkedIn, and other public sources with AI, and suggests relevant messaging to stand out. Start booking 3x meetings without adding SDRs.
Hey PH community 👋!
We're pumped to launch Coldreach today - AI for finding leads that need your product right now. 🚀
We've helped 40+ sales teams book more and better meetings with decision makers from Fortune 500 to early-stage startups.
📖 Story behind the scenes 📖
@hankelbao and I founded 2x startups together, 3 pivots. I led sales in both startups and spent 1000+ hours on cold outbound - emails, LinkedIn, and cold calling - I've done it all. Till today, we still book 70% of sales meetings via outbound channels, with the help of our own tools (duh).
Our previous idea was to build an AI SDR, for writing personalized cold emails at scale. To our surprise, we didn't see a big difference in performance of AI-personalized emails and a templated one: Open rate was higher, but our customers weren't booking a lot more sales meetings.
Eventually we found the problem - Our users created lead lists with Apollo / ZoomInfo, based on filters like industry, size, and titles. Since no product can help everyone, 80-95% of people in the target list simply don't need their product at the time of outreach.
Even with a perfect email, you can't sell a product to someone who doesn't need it. The realization led to the creation of Coldreach - AI for finding people who need you.
🤔 How does it work?
Public information about a company, like job descriptions, positions hired, news, 10k reports, tell A LOT about their internal priorities and problems they face.
We use AI to analyze them at scale, to find signals on who needs your help.
✅ Step 1: Tell us about your product - What problem it solves and who it is for
✅ Step 2: We suggest buying signals that indicate a need for your product
Example signals
1. CRM integration product: Find who's hiring engineers, where the job description mentions building CRM integrations / experience with Salesforce API
2. Corporate Travel Planning: Find who hired 5+ positions that require frequent travels recently.
✅ Step 3: AI scans your ICP market, generates a target leads list, ranked by strength of the buying signals 📶
✅ Step 4: AI highlights evidence for why they are ready to buy, and suggests the right messaging to scale relevant outreach + book 3x meetings
We're looking forward to helping more sales teams crush quotas, and learn from your feedback to make Coldreach better!
This is genious idea. How does the pricing works? Really interested in this product
Huge congrats @shen_xh ! I remember the early days of Coldreach. You guys have come really far since!!
@shen_xh Identifying buying signals through AI seems like a smart move. The approach of targeting leads who genuinely need your product can surely optimize outreach and boost conversion rates. Can’t wait to see how it performs!
Congratulations on the launch! I will test and let you know what I think of your tool ;)
ColdReach looks like an innovative tool for streamlining outreach efforts. How does it integrate with existing CRM systems, and what unique features set it apart from other outreach tools?
That's awesome! Coldreach sounds great for sales. Finding people who actually need your product is pure genius. I've been there, drowning in cold emails, so I totally get the struggle. This is such a cool solution!
Congrats! It's exciting to see a tool that addresses such a significant challenge in sales—finding leads who are genuinely in need of your product. Looking forward to seeing how this continues to develop and empowers more teams to hit their sales targets!
This looks fantastic! Solving the problem of targeting leads who actually need your product is spot-on. How does Coldreach handle data privacy and ensure the accuracy of buying signals? Excited to see your AI in action and hope to try out the product soon. Best of luck with the launch!
As someone who's spent countless hours in the trenches of cold outreach, this is great! How quickly have you seen teams start booking more meetings with Coldreach? Congrats!
Dang when you say "deep", you really mean it. That's pretty cool that AI digs into job postings, 10-k and other publicly available information to find signals to sell. That's pretty smart!
I think it is totally possible that the product could support things like giving it a list of their customers and their main reason to buy, and get suggested signals to watch out for! Curious if that's on you roadmap?
Congrats on the launch @shen_xh and team!
Nice job. This not only enhances the quality of leads but also significantly increases the chances of booking meetings. Congratulations on the launch!
