Turn Google Sheets into a CRM command center. Use native formulas like =salesforce_lookup() and =hubspot_search() to query live data from Salesforce and HubSpot—no connectors, no exports. Just one formula, and you're in control.
Hey Product Hunt 👋 Navneet here, Co-founder & CEO at Coefficient (but today I’m just your spreadsheet’s new operator console).
We were inspired by how MCP became the command center for managing AI models and data sources. And we thought—why not bring that level of control to Google Sheets?
So we built it. Meet native Salesforce & HubSpot formulas for Google Sheets.
Imagine doing this in Sheets?
📞 Pass a list of emails to a rep for dials:
=hubspot_lookup("contacts", "Email", A3:A25, "First Name, Last Name, Phone")
💰 Pull Closed Won deals over $10k:
=salesforce_report_search("All Opportunities", "Amount, Stage", "Stage = Closed Won AND Amount > 10000")
I wish I would have found Coefficient 5 years ago. This is the single greatest spreadsheet <> BI tool connector I have seen.
love this and how we're reverting back to google sheets. all that other software is so heavy, I find myself building custom stuff in google sheet all the time. clear market need
Coefficient.io's ability to integrate Google Sheets with Salesforce and HubSpot using native formulas is a huge time - saver for anyone working with CRM data! For users who want to integrate with other CRM systems or databases, does Coefficient.io have plans to add support for more platforms in the future?
@navneet_loiwal This is super smart! Bringing MCP-level control directly inside Google Sheets is such a game-changer, especially for non-technical teams who live in spreadsheets. Curious to see what other integrations you’re planning next! 👏🔥
This feels like it’s already halfway to orbit 🚀
Made a tiny transmitter for Xiaohongshu (小红书) — the visual galaxy where things like this quietly explode.
Our team once had the idea of Sheet to email, Sheet for CRM just like what Coefficient.io can do. Excited to see someone actually did it with the power of MCP, Google sheet is with very good potential with AI and MCP for sure. And easy to develop and manage. Good product, congrats.
This is exactly what I need! There’s currently no good MCP tool for solving Google Forms!
Bringing native control of AI and CRM data directly into Google Sheets feels like unlocking a whole new level of productivity. How customizable are these formulas for more complex workflows?
I’m seriously impressed! I can build data imports based on my column names and filters in my spreadsheet without touching the UI. It’s like turning my Google Sheet into a live dashboard that responds to whatever I throw at it.
“Coefficient.io is awesome love how it brings live Salesforce, HubSpot, and DB data right into Sheets with zero fuss. what new integrations or AI-powered data insights are you working on next to help users do even more directly in their spreadsheets
This is so cool! I love how simple it is to bring in HubSpot data with just a formula. I can't wait to get everyone to import data this way.
Big congrats on the launch. Coefficient is what every spreadsheet power user dreams of live data, no copy-paste, and automation magic all in Sheets. Love how clean and powerful this sounds. Wishing you massive adoption and some spreadsheet peace for all.
We built this to make working with CRM data way less painful. Now you can pull live Salesforce and HubSpot data straight into Google Sheets with simple formulas—no exports, no connectors. Would love your feedback as we keep shaping it!
Being able to use formulas to get data directly from HubSpot is a massive time saver for my team! Congrats on the launch
And this is what I call a product that solves a clear problem. I love it! How did you come up with the idea, did you struggle with the formulas a lot (like me) in the past?
I appreciate how thoughtfully this is built.
There’s an elegance in being able to call live Salesforce data with nothing more than a formula.
I’m someone who prefers flexibility without overhead, and this feels like the kind of tool that quietly reshapes how I’ll manage deal pipelines and outreach prep going forward.
Congrats on another successful launch! I’ve been using this feature during the beta rollout and can’t wait to see what’s next.
