Put your word-of-mouth marketing on autopilot with our trusted referral platform and reward your users (and affiliates) for sharing the product they love — yours! The only all-in-one referral platform for B2B SaaS.
Hey Product Hunt! 👋
Stefan, CEO & co-founder of Cello here - and stoked to announce that we’ve just hit a milestone of 1 million monthly enabled Cello users! To celebrate, we're offering an awesome deal (details below) but first let me tell you what people are excited about.
What is Cello? 💜
Cello is the only all-in-one referral platform to reward your users and affiliates for sharing the product they love - yours! Our platform lets you launch a referral program in hours and run it on autopilot.
What problem do we solve? 💡
Great products deserve to be shared. So why is it so hard to let users share the products they love?
High customer acquisition costs and pricey marketing channels hinder growth, especially in the B2B SaaS space, where easy-to-set-up referral tools are lacking.
As a serial founder and former revenue lead at Shore, I faced the difficulty of scaling word of mouth. We wanted a referral program for our users but couldn't find a suitable tool. Building one internally proved harder than expected.
Frustrated by the lack of solutions, I teamed up with my co-founder Bob to create Cello.
How do we compare to competitors?
✨ Seamlessly Integrated: Blends naturally with your tool for effortless sharing.
🎁 Personal Rewards: Offer users and affiliates personal monetary rewards for sharing.
🔔 Continuous Engagement: Keep referrals active with notifications.
⚙️ Automated Setup: Easy to set up and fully automated, freeing you to grow your program.
🤖 AI-Based Improvements: Enhance your program with Cello insights and recommendations.
✅ Full Compliance: No worries about tax reporting with personal rewards.
🤝🏻 Success-Based: Test your channel in hours and pay only for success!
Who do we solve it for? 🎯
Our focus is B2B SaaS, but we also support platforms and have several B2C customers.
How well does Cello work? 😻
Many top SaaS companies, such as Typeform, Butter, Join, and tl;dv, already use Cello. The results are impressive: up to 65% free-to-paid conversion rates and additional monthly revenue growth of > 15% via referrals.
Why try Cello today? 🤟🏻
Get started with Cello for free today! For a limited time (until the end of June), enjoy a €1000 discount on any paid plan. Leverage the power of word-of-mouth marketing and watch your customer base grow.
We're excited to launch Cello and eager for your feedback after 2.5 years of development.
PS: Thanks, @chrismessina, for your trust, support, and brilliant advice. Let's reinvent how companies sell their products together.😍
Been using Cello for several months now. The team is certainly on the right track. Looking forward to seeing the product fully develop in the upcoming months. Combining affiliate and referrals is a no-brainer.
Sounds very promising! Glad to see it is available for iOS, gonna try it in the near future 👏
Very limited number of supported payout countries. Haven't seen other affiliate programs limit payouts by country before.
Great tool!
Would that be possible to have a custom domain name to be able to leverage the backlink authority? (instead of using a cello subdomain)
Congrats on the launch of this promising product and reaching 1M users. It must be an exciting moment for the team!
I love how you seamlessly integrate the referral campaign end-to-end, even including tax and payment, without needing to switch platforms. Finally, we have a referral system that doesn't feel like a big project.
Which industries can benefit the most from this product?
As a Cello customer, I can confidently say that @stefan_bader and the team are incredible collaborators. They're opinionated on best practices, which takes out a lot of the guesswork, and we're expecting to double traffic with them this year. They're critical to our GTM strategy, and I can't wait to see the treasure trove of features they'll be releasing this year!
Love the branding- it is the perfect balance of clean & creative! The video explains the product very clearly too. Looks like a game changer! Congratulations on the launch!
@stefan_bader congrats on your launch!
If anyone is looking to scale their indirect channels with a friction free, customer centric software you should take a closer look at Cello. I am a happy user and really looking forward to every new functionality that you guys are releasing!
Love the product! Such a great way to create informality and loyalty in B2B SaaS where buyers often operate on strict, professional budgets. Looking forward to implementing the product again!
Looks really promising. I will investigate it a bit more and see if it could be a fit for a client project I have.
A great and dedicated team and company! Very smooth and easy integration and amazing support. It’s a great product, love the seamless integration which enables a great user experience! Keep up the work!
🤩 Cello looks like an impressive all-in-one referral platform that could significantly boost word-of-mouth marketing for B2B SaaS companies. The seamless integration, personal rewards, and automated setup are particularly appealing.
When it needs to be scaled up later, I will definitely use it. Just collect it for now!
Sounds very interesting! My congrats,can’t wait to try it .The platform looks amazing 🙌🏼
Hey Stefan and the Cello team!
I'm thrilled to see Cello reach this incredible milestone! As someone always on the lookout for efficient ways to grow my products, I'm excited to use Cello to boost our word-of-mouth marketing. The ease of launching a referral program and letting it run on autopilot is exactly what we need to drive our growth.
Quick question: How do you handle payments and settlements, especially in African markets?
Congrats again and can't wait to see where Cello takes us!
