Cardinal is an opinionated feature backlog. It pulls in your customer feedback, CRM data, and task management issues and uses AI to assess which customers want which features, how important is it for them, and tie them to your product strategy.
It’s been over 6 months since we launched here on PH (and on YCombinator).
We practice what we preach: we’ve listened to our customers and talked to hundreds of product & GTM leaders so we can build what they need and not just what they want.
Thanks @mwseibel 🙏🏻
🎯 Who is it for?
• Product leaders: those in charge of discussing, deciding and aligning product teams on what to build next (like us, product nerds)
• GTM teams: those talking & listening to prospects and customers, those in charge of making them happy
🧠 What does it do?
Cardinal enriches your features backlog with data and feedback from customers, sales, and product needs - it serves you with as much information it can get, when trying to find the next product or revenue opportunities.
🧊 Is it cool?
Yes, very cool. We wanted to make a tool that works for you, and it does, really really hard.
🤖 AI? did you say AI?
Yes, we’re excited about bringing AI to product management and how it can give product teams super powers! LLMs are built into the core, providing perfect memory and intelligence over all ideas, features, initiatives, tasks, customers and feedback!
Super Excited ❤️
Wiz & Mor
Landing page is awesome..
Unable to login with Gmail, we don't have work email in Gmail to sign in.
we are using Zoho mail. how can we login using that email. Have separate email field to login if user have other mail.
A beautifully designed product.
Coming from a user research background, a way to collect all feedback and organize it feature-wise is a game-changer!
Congrats on the launch 🚀
Love this concept. Like most product peeps, I'm someone who is constantly worried about what is getting lost in the backlog and annoyed at coming through it, and I can see this being a real gamechanger.
This sounds like a great tool! How does Cardinal aggregate and analyze the data and feedback from customers, sales, and product needs?
Interesting product idea. Congrats on the launch All the best!
I have a few questions
1. How would this work in the context of B2C space where a small(but varying likely based on severity) subset of users reach out to customer support?
2. At my org, we don't really have the customer feedback data in a structured format(we dont use Gong etc) to feed to the model. What are the different integrations this supports?
Fantastic! Congrats in launching such a great tool Wiz!
- Agustina from True Nation
Been using this product for the past few months and it has revolutionized the way we build our product! It helps us prioritize our sprints by what is going to make us the most money. The team is also amazing. They truly respond to client feedback. Big things to come for this product and team.
Such a great product that meets such a giant need -
I've always found myself and my engineering teams questioning priorities in the backlog ("who asked for this?" "Does this feature justify the effort?")
And Cardinal's approach to this seems so right - given all the data sources organizations have + AI capabilities.
Amazing work by the Cardinal team!
Wow, great job! So I understood this product was basically for the product managers. Why you differentiate it with the AI? What is the difference between AI tools and ordinary product? Thank you so much!
Great way to use AI to help prioritize features. This tool can pay for itself and help grow revenue. As others have said, the design is so slick :) Congrats to the team!
