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I built BrickThink after years of running LEGO® SERIOUS PLAY® workshops for the design teams I managed. I first hit the method at a bank, where one workshop did what repeated projects hadn't: it got people who didn't like each other to agree on what they were building and what they'd sacrifice to ship it.
Then my teams grew and went remote after COVID. Flying people in to build with physical bricks became impractical, and upper management stopped funding it. The method is openly published under Creative Commons, so there was no good reason it should stay locked to people who could be in the same room. I built the tool I wanted.
BrickThink runs the full five-stage LSP sequence online — skill building, individual model, shared model, system model, guiding principles — on a shared 2D brick canvas, in real time. It pairs with your existing video call rather than replacing it. Facilitators drive each stage through a live timer and state machine; participants build on breakout-room canvases with live cursors, reactions, and comments; rooms auto-compose everyone's individual model into one shared view.
The biggest shift while building it was deciding it would be free forever. I started with subscription tiers and Stripe wired in. I ripped all of it out in May. An openly licensed methodology shouldn't sit behind a paywall, so it's Apache 2.0 and open source. Run the hosted instance or your own copy.
It ships its own original brick assets and uses no LEGO trademark assets. AI session reports run on your own Anthropic key, so cost and data stay on your account. WCAG 2.2 AA, EU infrastructure, true hard-deletion within 30 days.
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About BrickThink on Product Hunt
“Conduct LEGO® SERIOUS PLAY® workshops virtually”
BrickThink was submitted on Product Hunt and earned 4 upvotes and 1 comments, placing #157 on the daily leaderboard. A virtual way to allow your teams to remotely conduct LEGO® SERIOUS PLAY®.
BrickThink was featured in Productivity (653.8k followers), GitHub (41.3k followers) and Remote Work (4.1k followers) on Product Hunt. Together, these topics include over 164.7k products, making this a competitive space to launch in.
Who hunted BrickThink?
BrickThink was hunted by Naresh Shan. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
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Naresh Shan