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Bretzel SEO
All-in-one local SEO toolkit for agencies and freelancers
Most SEO tools are built for big content sites. Bretzel SEO is built for local. Run the local audit, crawl the site, check NAP citations across directories, analyze the Google Business Profile, track keywords and pull PageSpeed, all in one place. Manage your clients by organization, then export a white-label PDF report under your own branding. The AI assistant turns findings into a step-by-step action plan your client can actually follow. Free plan, no credit card.
Hi everyone, Jordan here.
I do SEO for local businesses: restaurants, plumbers, dentists, small
shops. The tools available were either huge platforms priced for
content teams, or a pile of free checkers I had to stitch together by
hand every month. Half the job was copying numbers into a spreadsheet
so a client could understand where they stood.
So we built the thing we kept wishing existed. Bretzel SEO runs the
local audit, crawls the site, checks NAP citations across directories,
reads the Google Business Profile, tracks keywords and pulls
PageSpeed. Everything lands in one report you can export under your
own brand.
The part I'm most curious to get feedback on is the AI assistant. It
doesn't stop at flagging problems, it writes the action plan in plain
language, so the client either does it themselves or finally
understands what they're paying an agency for.
We're a team of three and this is our MVP. Pricing, onboarding and the
report builder are where we're least sure of ourselves, so if
something feels off or overpriced, say it straight. I'll be around all
day to answer.
The free plan is there so you can run a real audit on a real client
before deciding anything. No demo call, no sales pitch.
One question for the local SEO people here: which report do your
clients actually read?
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About Bretzel SEO on Product Hunt
“All-in-one local SEO toolkit for agencies and freelancers”
Bretzel SEO was submitted on Product Hunt and earned 2 upvotes and 1 comments, placing #134 on the daily leaderboard. Most SEO tools are built for big content sites. Bretzel SEO is built for local. Run the local audit, crawl the site, check NAP citations across directories, analyze the Google Business Profile, track keywords and pull PageSpeed, all in one place. Manage your clients by organization, then export a white-label PDF report under your own branding. The AI assistant turns findings into a step-by-step action plan your client can actually follow. Free plan, no credit card.
Bretzel SEO was featured in Analytics (173.6k followers) and SEO (38.1k followers) on Product Hunt. Together, these topics include over 27k products, making this a competitive space to launch in.
Who hunted Bretzel SEO?
Bretzel SEO was hunted by Jordan Girardini. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Bretzel SEO stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Jordan Girardini