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BreakFlow — The Analog Smart Contract
The startup that destroys plaster and loses money on purpose
BreakFlow is a livestreamed machine. Pay €1 and it strikes a plaster cast, the negative of everyday packaging, until it shatters. No object, no refund. It runs at a loss, and its growing debt is public in real time.
Every other product here helps you create, grow, or optimize. BreakFlow is engineered to do the opposite: you pay €1 and a real machine destroys a plaster cast of everyday packaging, live. No object ships. No refund. Nothing is optimized. It loses money on purpose.
What makes it different:
- The only "startup" built to never turn a profit. Every euro, every cost, and the growing debt are public in real time. The debt is the product.
- €1 = one blow, delivered live by a real machine (Raspberry Pi + stepper motor + hammer). Your strike is queued, fired at the next live session, and recorded forever under your name in a public register.
- Variable intensity: the more the public pushes, the more it resists.
- 100% real (real destruction, real payments, real public debt), 0% useful.
- Not affiliated with any blockchain. The Analog Smart Contract runs on plaster.
And yes, underneath, it's a serious artwork about how an apparatus makes a trivial act "count". But you're very welcome to just show up and break stuff.
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About BreakFlow — The Analog Smart Contract on Product Hunt
“The startup that destroys plaster and loses money on purpose”
BreakFlow — The Analog Smart Contract was submitted on Product Hunt and earned 0 upvotes and 1 comments, placing #40 on the daily leaderboard. BreakFlow is a livestreamed machine. Pay €1 and it strikes a plaster cast, the negative of everyday packaging, until it shatters. No object, no refund. It runs at a loss, and its growing debt is public in real time.
BreakFlow — The Analog Smart Contract was featured in Art (20.2k followers) and User Experience (368.6k followers) on Product Hunt. Together, these topics include over 39.6k products, making this a competitive space to launch in.
Who hunted BreakFlow — The Analog Smart Contract?
BreakFlow — The Analog Smart Contract was hunted by BreakflowTheAnalogSmartContract. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
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