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The fitness app that finally gets the female body. Built by women who were tired of ones that didn't. Bobbi was born out of a frustration most of us know too well, scrolling through fitness apps built for someone else, following workout plans that never quite fit, and wondering why nothing seemed designed with us in mind. Two women decided to build it themselves. From scratch. No shortcuts. No compromise.
We're Saffron and Dhru, the founders of Bobbi, a cycle-informed fitness app built for UK women aged 18–30. So excited (and a little nervous!) to share this with you all!
💜 Why we built this:
The idea for Bobbi started at a University of Sheffield innovation workshop, but the real spark came from something much more personal: training. I enjoy going to the gym, do reformer Pilates, and cycle regularly, and over years of tracking my own performance, the pattern was undeniable. My strength, energy, and recovery weren't flat across the month. They moved in a rhythm. But every fitness app I used treated every day the same, as if my body ran on a single fixed setting.
That gap is the whole reason Bobbi exists. Mainstream fitness apps are still largely built around male physiology by default, and women are left to either ignore their cycle entirely or do the manual work of adapting plans themselves. We wanted to build the app that adapts with you, not despite your cycle, but informed by it.
💜 The problem we set out to solve:
Generic training plans don't account for the fact that strength, energy, and recovery capacity genuinely fluctuate across the menstrual cycle. Most women either push through with a plan that isn't built for them, or quietly disengage from fitness apps altogether because the advice never quite fits. We wanted training guidance that actually reflects what's going on in your body that week.
💜 How our approach evolved
We started lean: a small Sheffield-based waitlist, a free iOS launch, and a lot of direct conversation with early users about what was actually useful versus what just sounded nice in a pitch deck. That feedback reshaped a lot of our thinking, especially on content and community, where we realised women wanted to see the build as much as the workouts themselves, which is now a core part of how we show up online.
We're still early, still learning, and still very much building in public. Would love for you to try Bobbi, and we're genuinely here for all the feedback — good, bad, and everything in between. 💗
— Saffron & Dhru
How does Bobbi handle cycle phases and fluctuating energy levels throughout the month, does it adjust workouts automatically or is that something I have to toggle myself?
How does Bobbi handle different cycle phases when recommending workouts and intensity, and does it adjust nutrition guidance the same way?
How does Bobbi handle different fitness levels, like is there a way to start gentle if you're coming back from a break or just starting out?
How does Bobbi handle cycle tracking and adjust workouts around different phases of the month?
Finally tried Bobbi and the cycle-aware workout suggestions actually adapt to where I am in my cycle instead of just ignoring it. Wish more apps thought about this.
Finally, an app that doesn't just slap a pink theme on a generic workout plan and call it a day. The fact that two women built this from scratch with actual consideration for how female bodies respond to training makes all the difference.
Love that two women actually built this from the ground up instead of just rebranding a generic app. The fact that it came from real frustration with existing options shows in how thoughtful it feels.
About Bobbi on Product Hunt
“Period informed womens fitness app”
Bobbi was submitted on Product Hunt and earned 4 upvotes and 8 comments, placing #153 on the daily leaderboard. The fitness app that finally gets the female body. Built by women who were tired of ones that didn't. Bobbi was born out of a frustration most of us know too well, scrolling through fitness apps built for someone else, following workout plans that never quite fit, and wondering why nothing seemed designed with us in mind. Two women decided to build it themselves. From scratch. No shortcuts. No compromise.
Bobbi was featured in Health & Fitness (82.9k followers), Apple (15.5k followers) and FemTech (1.3k followers) on Product Hunt. Together, these topics include over 34.2k products, making this a competitive space to launch in.
Who hunted Bobbi?
Bobbi was hunted by Saffron Howdle. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Bobbi stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Saffron Howdle