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Bad Homepage Cost Calculator
see what your confusing homepage costs you every month
Hey Product Hunt 👋
I make explainer videos for B2B software companies, and the same conversation kept repeating: a founder tells me their traffic is fine but signups are flat. When I ask what a stranger actually understands in their first 7 seconds on the homepage, there's a pause.
The problem is that confusion is invisible. No analytics tool has a "left because they didn't get it" metric, so an unclear homepage never makes it onto the priority list. This calculator is my attempt at making that cost visible.
How it works: drag four sliders (monthly visitors, conversion rate, deal size, and an honest 1 to 5 rating of how clear your page is) and it shows the visitors who bounce confused, the deals that never happen, and the yearly bill. Everything runs in your browser. No signup to see your number, just an optional email box if you want the breakdown sent to you.
Honest notes:
- It's an estimate, not gospel. The assumptions are simple on purpose and your inputs do all the work.
- The clarity slider is self-graded, which is a little unfair, since the people who need it most tend to rate themselves 5 out of 5. Ask a stranger to grade you instead.
- Yes, I sell the fix (explainer videos). The calculator is free forever either way.
Would love feedback on the math, especially from anyone who has measured real before/after numbers on a homepage clarity change.
finally a tool that doesn't try to upsell me after the first click, and the monthly revenue loss estimate was eye-opening for my SaaS landing page.
the zero-signup flow is a nice move, lets people actually see the number without handing over an email first. clean execution on something a lot of marketers overcomplicate.
How do you actually estimate the loss number without seeing real analytics for the site, is it based on industry averages or something else?
Ran it on my portfolio site and the monthly lost visitor number was honestly eye opening. Wish it had a few quick tips to fix what it flags, but for a no signup tool it's hard to complain.
About Bad Homepage Cost Calculator on Product Hunt
“see what your confusing homepage costs you every month”
Bad Homepage Cost Calculator was submitted on Product Hunt and earned 7 upvotes and 5 comments, placing #64 on the daily leaderboard. Free 60-second calculator: see what your confusing homepage costs you every month in lost visitors. No signup.
Bad Homepage Cost Calculator was featured in Analytics (172.7k followers), Marketing (465.8k followers) and SaaS (43k followers) on Product Hunt. Together, these topics include over 140.5k products, making this a competitive space to launch in.
Who hunted Bad Homepage Cost Calculator?
Bad Homepage Cost Calculator was hunted by Flint LeGrand. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
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Flint LeGrand