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ARO Index
The research index for AI business recommendations
The ARO Index tracks which businesses AI platforms actually recommend, by market and industry. Real audit data across ChatGPT, Claude, Gemini, and Perplexity.
I kept watching small businesses in my own town quietly disappear from AI answers while the big chains got named every single time. Same searches, same city, and the local spot just was not there. So I started measuring it and that turned into ARO Index.
AI recommendations are becoming a new layer of local discovery. Big brands already have the teams, tools, budgets, and agencies making sure they show up in AI answers. Most small businesses do not even know this shift is happening yet.
ARO Index tracks which businesses AI actually recommends, not just mentions, across ChatGPT, Claude, Gemini, and Perplexity. Then it turns that into plain-language reports small businesses and the agencies serving them can actually use.
Not another vague AI score. Not "you need more content" dressed up in a dashboard.
The goal is simple. Show a local business where they stand, which competitors are getting recommended instead, and what they can fix without an enterprise budget or a 40-slide SEO lecture.
We were early to multi-model AI recommendation audits, and the space is moving fast. That is a good thing. It means the problem is real.
The part I care about most is keeping small local businesses visible, understandable, and recommendable in the eyes of AI.
So here is my question, especially if you run a local business or an agency: does the model recommend you right now, or someone else? Go find out, then tell me what you think, the index, the reports, where this should go next.
finally something that shows the messy truth about which brands AI actually surfaces. ran my niche through it and the gaps vs my gut assumptions were pretty humbling
Really interesting concept, finally some transparency into which brands the AI tools are pushing. Was surprised to see how different the recommendations were between Claude and Gemini for my niche.
How often do you refresh the audit data for each platform, and do you catch ranking shifts within the same day they happen or is there a lag?
About ARO Index on Product Hunt
“The research index for AI business recommendations”
ARO Index was submitted on Product Hunt and earned 3 upvotes and 4 comments, placing #155 on the daily leaderboard. The ARO Index tracks which businesses AI platforms actually recommend, by market and industry. Real audit data across ChatGPT, Claude, Gemini, and Perplexity.
ARO Index was featured in Analytics (172.7k followers), Marketing (465.8k followers) and Artificial Intelligence (473.1k followers) on Product Hunt. Together, these topics include over 196.9k products, making this a competitive space to launch in.
Who hunted ARO Index?
ARO Index was hunted by Therese Grittner. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
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Therese Grittner