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Aptitude

Customer interviews, conducted and analyzed by AI

Design Tools
User Experience
Artificial Intelligence

Aptitude is an end-to-end customer research platform that uses AI-moderated interviews to provide deep customer insight in just hours. This allows teams to gather more customer feedback easily, and make smarter product decisions.

Top comment

Hey Product Hunt! 👋 We're thrilled to introduce Aptitude: AI-moderated interviews that scale your customer research. We know how crucial customer research is to building great products, but it often comes with painful trade-offs. Surveys lack depth, and interviews take forever and cover only a handful of users. That’s why we built Aptitude – to combine the depth of interviews with the scale of surveys – so that you can get deeper insights in hours, not weeks! Here's what you can do with Aptitude: 1. Set up your research in minutes: Define your research objectives and easily customize your AI interviewer to represent your brand. 2. AI-moderated interviews at scale: Conduct real, in-depth conversations with more users using our human-realistic AI interviewer. Get rich insights in a fraction of the time. 3. Instant insights, real-time synthesis: Receive real-time analysis with key trends, summaries, and quotes that align with your research goals, helping you make data-driven decisions faster. Consumer brands like Hylo Athletics and Summersalt trust us to speed up their decision-making and bring the voice of the customer into their work like never before. Interested in trying it out? Get started by just creating an account! Interested in learning more about how Aptitude can help your team? Book a demo here: https://cal.com/curtis-lee/aptit... We’d love your feedback and ideas – drop us a line at [email protected] Thanks, Product Hunt! 🎉

Comment highlights

It seems to have been created especially for hectic teams like ours, and I adore how rapidly it compiles consumer information.

Huge congrats to the Aptitude team on the launch today! I love how you're squeezing hours into what usually takes days/weeks - AI-moderated interviews are a genius time-saver. Quick question: How do you ensure the AI's line of questioning covers all the nuances a human interviewer might catch, especially for more complex product feedback?

Big congrats on the launch, Dex and Curtis! Very very cool product - as someone who helps run an admissions cycle with hundreds of interviews each cohort I'm very interested in seeing how this goes.

AI interviews could be a fun way to gather feedback. Imagine if the AI could also provide a little humor or personality during the interviews to ease participants.

Congratulations on your launch! Customer feedback is crucial for making something people want and thus so valuable. With Aptitude, these interviews become more scalable, which is incredible. Is it possible to dig deeper into how the product makes a user feel regarding self-perception, @curtis_lee ? That'd be awesome!

Exciting product. A few questions: 1) How many days does it take to receive a full analysis? 2) Which languages are covered?

Congratulations @curtis_lee @dexter_barahona on launching Aptitude! This platform is a game-changer for customer research, using AI-moderated interviews for quick, deep insights.

Congrats on the launch! I wonder how do you reach the targeted customers and get feedbacks?

Aptitude is a fantastic tool for scaling customer research! 🚀 Combining the depth of traditional interviews with the scalability of surveys is truly innovative. I love how the AI-moderated interviews provide in-depth insights quickly, and the real-time synthesis makes data-driven decisions faster than ever. Excited to try out Aptitude and see how it can enhance our understanding of customer needs. Great job to you and the Aptitude team! 🎉

Finally, someone's tackling the user research bottleneck! 🙌 Been struggling with this exact problem - either get quick but shallow survey responses or spend weeks scheduling 1:1 interviews. The real-time synthesis feature is particularly intriguing since analyzing interview data usually eats up so much time. Already seeing how this could cut our research cycles from weeks to days. Smart move having those big brands like Hylo Athletics on board too - gives me confidence to give it a shot! 🎯