This product was not featured by Product Hunt yet. It will not be visible on their landing page and won't be ranked (cannot win product of the day regardless of upvotes).
Momentum is built, not hired. The right person only exists in the right context. Stop screening for who's available. Start asking what you're building for. Apropos uncovers what your role truly needs, and who fits what you're actually building.
Hey Product Hunt 👋
Founder of Apropos here. Over the last four years building my agency NK Media (nk-media.com), I personally hired around 40 people. And the thing that kept hurting was not finding candidates. It was knowing whether someone would actually fit how we work, what we value, and how we make decisions.
That understanding, the real read on culture fit, took me ages to build every single time. And when I got it wrong, it was expensive. Wrong hires on values cost far more than a slow hiring process ever does, and that cost stays invisible until someone leaves.
Most hiring tools optimize for speed and matching CVs to roles. None of them help you with the part that actually determines whether a hire works out: alignment on culture and values, connected to the real hiring decision instead of stuck in some offsite slide deck.
That is exactly the gap we built Apropos to close. It is the tool I wish I had for those 40 hires.
Would love your honest feedback, especially from other founders and people who have done a lot of hiring. What is the hardest part of getting culture fit right for you?
Used the platform for our last hire. Worked like a charm and helped a lot during the hiring process, especially the personality match results. Highly interested in the future development
Nicolas, anyone who has lived through a bad culture fit knows how much it quietly costs long after the hire. Starting from what a role truly needs feels like the honest way to go about this.
Does Apropos end up producing a job spec, or is it more like a scorecard for candidates?
Today is a big day for us.
For 20 years, I watched the same pattern as a coach. Brilliant people, wrong conditions. Companies confused why their best people kept leaving. People confused why, despite everything, it just never quite felt right.
Nobody fails. Contexts do.
That belief is why we built apropos.jobs. Instead of starting with the candidate, we start with the role and ask what it truly needs for someone to thrive in it.
It's not about finding the best people. It's about defining the right journey first.
I'm proud of what we've built. Not because it's another hiring tool — but because it finally puts the human first.
Would love to hear what you think 🙏
About APROPOS on Product Hunt
“your hire starts with the clarity of the role”
APROPOS was submitted on Product Hunt and earned 20 upvotes and 12 comments, placing #32 on the daily leaderboard. Momentum is built, not hired. The right person only exists in the right context. Stop screening for who's available. Start asking what you're building for. Apropos uncovers what your role truly needs, and who fits what you're actually building.
APROPOS was featured in Hiring (15.4k followers), SaaS (43k followers) and Human Resources (2k followers) on Product Hunt. Together, these topics include over 60k products, making this a competitive space to launch in.
Who hunted APROPOS?
APROPOS was hunted by Nicolas Kubat. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how APROPOS stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Nicolas Kubat