Anthropologic

The zero distance consumer research platform.

Marketing

Artificial Intelligence

Data & Analytics

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Hey Angad, this looks so powerful, while being fun. Would it be possible to find out how many real human listeners a platform like Kuku FM has (on its way to IPO), and what kind of real revenue it generates in different markets. I've dug as much as I can, and I can't find a single listener through my rudimentary and highly limited search methodology!

The 239 markets and 100+ language coverage really stand out. That could make research across different regions much easier without needing separate tools.

Synthetic surveys are awesome. Have done it multiple time and every time great findings

I just used the product and ran discourse, trend, survey and anthropology question and the results are quite insightful and awesome. Ability to get insights so fast addresses the core gap in the current marketing value chain. Will try other features around creative testing, discourse, segmentation etc

@angad_chowdhry Congratulations on the launch!

I always wonder how we can close the loop on various aspects of understanding and actioning upon market insights. I run a few D2C brands myself, and I often like to understand consumer behaviour and get some actionable points which can be deployed in my ads and then close the loop by understanding how the new ads moved the needle.

Currently I am trying to scale a D2C brand for mosquito zappers in India, especially for travellers and car owners. I wonder what kinda insights I can gain with Anthropologic that can be used for improving our advertisements and brand positioning in the Indian market. Cheers!

I want to understand where fitness is headed. People are far more fitness aware today, driven largely by social media. Run clubs and events like Hyrox and Ironman are growing bigger and more profitable every year.
So what other competition formats are actually pulling people in? And how do you run something like this live?

Congrats! Very interesting product! I got married 6 months ago, yet my TikTok feed is still so full of wedding content. Would love to know why Filipinos are so invested in other people’s weddings online? 👀😁

Looks super interesting, question - how does the synthetic survey works where does the human context protocol figure in this workflow ?

Hey, Angad! The product looks awesome, congrats on the launch.
How does Anthropologic evaluate ad creatives for cultural relevance and brand impact?
Would love to know how these insights translate into stronger product positioning and branding.

Really like what you’re trying to do here. The whole idea of getting beyond what people say and understanding why they actually behave a certain way is pretty interesting.

I’ve worked around lending and pricing, and one thing I’ve always wondered is what borrowers really mean when they say they want the “best” loan. Is it the lowest rate? Lower EMI? Fewer fees? Faster approval? Less paperwork? Or just going with a lender they trust?

Would be cool to see what Anthropologic comes up with here. @angad_chowdhry would love to see you run this one live :)

Eight years in and the pitch still fits in five words "zero distance consumer research platform". That's the hard part, most teams would have written three paragraphs and said less.

Upvoted. Will be sticking around with intrigue to see which questions you run live today, that's a bolder demo than any recorded walkthrough.

Congrats @angad_chowdhry!

Congrats on the launch.. culture moves so fast, how do you keep the context updated, humans or the LLMs flagging what changed..? Also taking up your challenge, here is mine: how do young urban Indian women (25-35) actually frame their skin goals online, fairness and anti-tan messaging still dominates but the conversation feels like it is shifting, and most survey I see just imports Western framing.. Would love to see what the protocol picks up..

Congrats, Angad! The focus on cultural context is intriguing. Could you share an example where Anthropologic reached a different conclusion from a standard AI research tool because of that context? Would love to see what the difference looks like on a real research question.

Hey Angad — how does Human Context Protocol actually work under the hood? Retrieval layer, prompting framework, or something else?

Hey Angad! The product looks awesome! How do we build human context protocol?

Curious to know the future of Quick Commerce in India, I personally don't think it's sustainable to be buying household items several times in a day (happening now), we moved from a planned grocery visit that was once a month (or twice) to every day / weekly ordering in Amazon / Flipkart to now.. ordering 4 or 5 times in a day :(

I would like to know the long term impact of this on mindset, thought process, thinking... and relationships. We are headed towards the world of instant gratification!

Hi Product Hunt 👋

We've been building market research platforms for eight years, and we are excited to share our latest product evolution: Anthropologic.

The best brands in the world have contributed to our whole thesis behind Anthropologic: a repeatable, scalable system for closing the distance to consumer, category and culture so brands can make better decisions for the people they serve.

My challenge to the community: what's a question about a market, community or culture you've never been able to get a good answer to? Post it below and I'll run it live today.